Archives for PPC

PPC Match Types for Recruiters

As any recruiter knows, generating leads online has become more and more critical.  Mobile web traffic is integral, we rarely go very far without our handy-dandy smartphone nowadays.  People are more attached to their phone than their wallets.  How crazy is that? Today I wanted to talk about match types and the importance of utilizing the right set up.  Match types in the PPC world allow you to cast a small or large net depending on your traffic goals. Related Post: How Your Recruiting Firm Should Approach Competitor Negative Keywords ➢   Google has 4 match types for recruiters using
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PPC vs. SEO: Which One Should I Focus On?

When it comes to boosting traffic to your website, you have two basic options: pay-per-click (PPC) or search engine optimization (SEO). You can pay for traffic using the PPC advertising programs provided by Google Adwords, Bing Ads, Facebook, LinkedIn, etc. They enable you to display ads in the sponsored results section of each search engine’s results page or the feed of a social media platform. You pay a fee based on how competitive your chosen keyword is and how many clicks your ad receives. Alternatively, you can build traffic for free by increasing your rankings in the organic search results.
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