Archives for PPC

Bing PPC Ads: The New Frontier for Staffing and Recruiting

As you may have already heard, Microsoft purchased LinkedIn in 2016. Many were wondering what the giant had in the works for the networking platform. After the acquisition, many people speculated that Microsoft planned to expand its pay per click marketing capabilities. With the purchase of LinkedIn, Bing now has a differentiator from Google to separate them from the domination of all the search traffic.  Related Post: How Your Recruiting Firm Should Approach Competitor Negative Keywords ➢ Changes to Bing Advertising  Bing recently announced that you can now target ads toward potential customers on LinkedIn based on their profile information. Some of the parameters include:  Company, such as United Health Group, Cisco, or Boston Scientific  Industry, such as Design, Health Care,
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Proper URL Tracking Attributions Recruiting Firms Must Know

With so many options available to them, many recruiting firms just don’t know where to start when it comes to digital marketing. If you are in the recruiting and staffing industry and you’re not currently doing some sort of digital marketing, you’re behind. But now’s the time to start.  If you found this blog post organically, I’d be willing to bet that you are performing digital marketing and are trying to figure out how to attribute marketing dollars to what is working for your firm and what is not. Here are some key methods you can use to measure the effectiveness of your spending. Once you have the data, you can make informed decisions to allocate more money
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Harnessing the Power of Your PPC Search Terms Report

Have you ever wondered how to scrub your Pay Per Click (PPC) account a little further than your negative keywords? Many people do not know but there is a section inside of Google AdWords called the search terms report that can help you refine your keywords. Related Post: How Your Recruiting Firm Should Approach Competitor Negative Keywords ➢ How To Refine Your Keywords Inside your AdWords account, go to the “Keywords” section in the grey panel on the left side of your screen. Click on “Keywords” and you will see three navigation sections. The default section highlighted when you click
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PPC Match Types for Recruiters

As any recruiter knows, generating leads online has become more and more critical.  Mobile web traffic is integral, we rarely go very far without our handy-dandy smartphone nowadays.  People are more attached to their phone than their wallets.  How crazy is that? Today I wanted to talk about match types and the importance of utilizing the right set up.  Match types in the PPC world allow you to cast a small or large net depending on your traffic goals. Related Post: How Your Recruiting Firm Should Approach Competitor Negative Keywords ➢   Google has 4 match types for recruiters using
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PPC vs. SEO: Which One Should I Focus On?

When it comes to boosting traffic to your website, you have two basic options: pay-per-click (PPC) or search engine optimization (SEO). You can pay for traffic using the PPC advertising programs provided by Google Adwords, Bing Ads, Facebook, LinkedIn, etc. They enable you to display ads in the sponsored results section of each search engine’s results page or the feed of a social media platform. You pay a fee based on how competitive your chosen keyword is and how many clicks your ad receives. Alternatively, you can build traffic for free by increasing your rankings in the organic search results.
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