Without online visibility, your firm can’t reach its full potential. At Parqa, we help staffing and recruiting firms stay top-of-mind with prospects by matching search intent data with the latest search engine optimization tactics. Regardless of the size of your firm, your firm’s niche, or the current state of your website, our digital marketing specialists can improve your website’s SEO, and increase your online visibility.
89% of customers start their buyer’s journey with a search engine.
SEO is the art of making your website easier for both users and search engines to find and understand. How? By anticipating the searches of your target audience and optimizing your website to be recognized for those terms. More than half of all web traffic consists of unbranded organic traffic. Thousands of prospective clients are searching for terms both directly and loosely related to your firm. Each search is an opportunity for your firm to answer their questions, provide solutions to their problems, and become a trusted resource for them.
What makes our SEO team unique at Parqa is that we know the staffing and recruiting world. Other digital marketing agencies may provide generic strategies that are designed to help companies in any industry; our SEO strategies are designed to get results in your industry.
Parqa’s demand generation process uses a mix of inbound marketing, content marketing, and marketing automation to attract & convert leads. This 360-degree approach allows us to optimize every message, channel, and audience to deliver the right message at the right time to achieve a conversion.
Our approach is built on a foundation of knowledge, tactics, and tools that are continually evolving. We use white-hat SEO strategies to increase website traffic by improving overall visibility in organic (non-paid) search engine results. Parqa’s digital marketing team combines on-site, off-site, and lead generation tactics to provide and execute impactful SEO strategies for our clients that will be successful now, and in the future.
The Parqa SEO team understands that algorithms and organic ranking factors are in constant flux – a strategy that drove leads to your firm’s website 12 months ago might not be as effective today. Through our real-time reporting dashboards, our clients can see how their website is performing anytime, anywhere. Real-time reporting enables our team to make on-the-fly changes to our SEO strategy so that your website is always positioned for success.
When you partner with Parqa for your digital marketing needs, some of the SEO services we can provide for your staffing or recruiting firm include: