Search Engine
Optimization

MAKE SURE YOUR FIRM IS FOUND ONLINE

Without online visibility, your firm can’t reach its full potential. At Parqa, we help staffing and recruiting firms stay top-of-mind with prospects by matching search intent data with the latest search engine optimization tactics. Regardless of the size of your firm, your firm’s niche, or the current state of your website, our digital marketing specialists can improve your website’s SEO, and increase your online visibility.

Search Engine Optimization

89% of customers start their buyer’s journey with a search engine.

SEO Solutions for Staffing and Recruiting

SEO is the art of making your website easier for both users and search engines to find and understand. How? By anticipating the searches of your target audience and optimizing your website to be recognized for those terms. More than half of all web traffic consists of unbranded organic traffic. Thousands of prospective clients are searching for terms both directly and loosely related to your firm. Each search is an opportunity for your firm to answer their questions, provide solutions to their problems, and become a trusted resource for them.

THAT’S WHERE WE COME IN.

What makes our SEO team unique at Parqa is that we know the staffing and recruiting world. Other digital marketing agencies may provide generic strategies that are designed to help companies in any industry; our SEO strategies are designed to get results in your industry.

The Parqa Process

Parqa’s demand generation process uses a mix of inbound marketing, content marketing, and marketing automation to attract & convert leads. This 360-degree approach allows us to optimize every message, channel, and audience to deliver the right message at the right time to achieve a conversion.

Our approach is built on a foundation of knowledge, tactics, and tools that are continually evolving. We use white-hat SEO strategies to increase website traffic by improving overall visibility in organic (non-paid) search engine results. Parqa’s digital marketing team combines on-site, off-site, and lead generation tactics to provide and execute impactful SEO strategies for our clients that will be successful now, and in the future.

THROUGH OUR SEO SERVICES, YOUR FIRM CAN:
  • Rank higher on search engine results pages
  • Capture the attention of your ideal clients
  • Nurture leads toward a conversion
  • Stay up-to-date on the latest SEO strategies
  • Make data-informed changes on-the-fly

STAYING AGILE THROUGH ACTIVE REPORTING

The Parqa SEO team understands that algorithms and organic ranking factors are in constant flux – a strategy that drove leads to your firm’s website 12 months ago might not be as effective today. Through our real-time reporting dashboards, our clients can see how their website is performing anytime, anywhere. Real-time reporting enables our team to make on-the-fly changes to our SEO strategy so that your website is always positioned for success.

When you partner with Parqa for your digital marketing needs, some of the SEO services we can provide for your staffing or recruiting firm include:

SEO SERVICES WE PROVIDE
  • Website Analysis
  • Technical Audit
  • Link Building
  • Keyword Research
  • Competitive Analysis
  • On-Page SEO
  • Off-Page SEO
  • Local SEO
DOES YOUR FIRM NEED HELP WITH

SEO?

What struggles is your firm facing? Get in contact with Parqa today and provide us with an overview of your business. From there, we can schedule a FREE 30-minute discovery consultation where we’ll provide you with a high-level recommendation for helping your firm stay ahead of the competition. The consultation will cover:

  • An evaluation of your current marketing strategy
  • A high-level analysis of your website and digital presence
  • Recommendations for a digital marketing plan to accomplish your goals