Pay-Per-Click (PPC) is the most effective digital marketing tool to quickly generate leads. Strategic PPC advertising places your brand in front of precisely targeted audiences, funneling qualified leads to your sales team. At Parqa, our experience creating PPC campaigns for our clients in the staffing and recruiting industries enables us to maximize your advertising budget and deliver results for your firm.
Our PPC specialists implement custom, targeted PPC campaigns to achieve your business goals. In addition to search engine results pages, it’s also possible to utilize a remarketing strategy, which works by tracking individual site visitor behaviors to display personalized ads on other websites visited by each customer, greatly increasing the reach of your ads.
The top 3 paid advertising spots get 46% of the clicks on the page.
Successful PPC campaigns start from the ground up. Whether you’re new to PPC and ready to jump in for the first time, or you want to improve the campaigns you’re already deploying, Parqa will help your business run a lean campaign that maximizes your online visibility and generates new clients for your firm.
While organic SEO is crucial for increasing the visibility of your website, it requires time and patience to generate dependable leads. PPC garners instant real estate for your brand by bidding on top positions on search engine results pages. Our team utilizes keyword research and bidding techniques to design, implement, and run your PPC campaign. We track and measure the overall effectiveness of your ad campaign with web analytics and make adjustments to ensure that your budget is invested successfully.
Regardless of which type of PPC advertising you’re interested in, Parqa’s digital marketing specialists will collaborate with you to develop a strategy that moves your business forward.
The beginning of any successful PPC campaign is extensive keyword research to determine what your target audience searches for. We then place bids on keywords and phrases to secure top positions. When a customer searches using Google or Bing, your ads that contain matching keywords will display above the organic results. Your PPC ads have the potential to be seen by tens of thousands of visitors per day, but you’ll only be charged for those who choose to click on your ads. You control who sees your ads, when they see them, and the message they receive.
Parqa’s PPC management techniques place your ads in highly targeted displays, texts, and videos across search engines or social media channels. We use an innovative application of proven best practices to drive results. we build the strategy, monitor and execute our campaigns in-house in Minneapolis, MN.