Doing Social Media Right: Examples of Social Media ROI for Staffing Agencies

May 23, 2022
By Nate Barber

What is your social media ROI?

Every staffing agency is different. For example, one agency might measure success by engagement rates like comments or likes on individual posts. While other agencies may only be concerned about click-through rates, some of the most inspiring and motivating agencies work in connecting and engaging with their target audience. Some businesses are even getting scientific with our Technology & Automation team with in-depth marketing attribution reports that provide much deeper insights into the real value of their social media marketing efforts.

Whatever success looks like to you, we find something for everyone in our client’s quarterly business reviews. And every quarter, we learn something new about social media marketing and that elusive ROI that reminds us of the power of social media and why it’s so critical to the staffing industry.

Below are some of our favorite highlights, including the things we loved and what we learned from some top staffing agencies that are excelling on social media these days.

Video Content

What we love about posts with video:

Posts with video elements, like this post from ICS, help create that “thumb-stopping” moment for your content.

What we learned about videos:

It’s hard to beat video marketing when you need to cut through the noise. Even posts with moving or animated elements get a much better rate of engagement and attention. 🎥

Want to learn more about social media for staffing and recruiting?

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Employee Spotlight/Employee of the Month

What we love about employee spotlights

Your employees are perhaps your biggest asset. Few things on social media feel better than shouting out your team for their hard work and valuable contributions!

What we learned about employee spotlights

Culture posts like employee spotlights are always top performers for engagement. But did you know that employee spotlights are one of the most effective ways to show (versus “tell”) why it’s great to work at your company? 💪

Socially Conscious Content

What we love about socially conscious content

Talk is cheap. But demonstrating how you’re actually driving change regarding DE&I initiatives, gender parity, or otherwise lifting up underrepresented workers — that’s content your audience wants to see.

What we learned about socially conscious content

Real talk, this content can be hard to write. Keep it classy and genuine, like this post from Harvey Nash USA. This is your chance to stand up for what you believe and demonstrate how you’re making a difference. 🤔

Salary Guides and Gated Content

What we love about gated content:

Promoting gated content like this annual salary guide from ICS is one of the best ways to give your followers three things they love to see in their social media feed: something tangible, valuable, and free!

What we learned from gated content:

We found posts promoting gated content are far more likely to motivate users to interact with and share the content. 🚀

Testimonial Posts

What we love about testimonials

Don’t take our word for it – no, really. Nothing gets the word across like letting your clients speak for themselves!

What we learned about testimonials

One of the most important strategies in social media is allowing your audience to drive the conversation. Statistics indicate testimonial posts, like this recent post from ITAC Solutions, help to build brand credibility from an outside source, especially when internal employees share testimonials on their channels. 📣

Culture Content

What we love about “culture” posts:

Even if culture and internal employee content—like this recent post from ICS—tend to perform the best, it’s just plain fun to highlight the internal culture and the things we love about where we work.

What we learned about culture posts:

Any time you can tag people/organizations, it can help drive genuine excitement and engagement for the post. 🙌

The Quarterly Business Review and Social Media ROI

If your marketing agency isn’t walking through a quarterly business review of your marketing efforts, you’re missing out. How else will your staffing agency understand or measure your social media ROI?

More to the point, QBRs are a time to celebrate the campaigns that are working. And for those campaigns that could use some love and attention, QBRs can provide highly useful feedback and suggestions on opportunities to more effectively reach your audience and deliver the meaningful content they’re looking for.

If you’re looking to better understand your social media ROI and dial-in your marketing efforts, we can help. Contact Parqa today!

What's your social media ROI?

Contact Parqa to find out! 👉

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At Parqa Marketing, we specialize in increasing the online visibility, building brand credibility, and driving lead generation for staffing and recruiting firms. Connect with us today to learn how we can help your firm.


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