Your sales team is at their best when they are in a position to win clients—not cold calling old CRM lists, crafting tedious emails, or spending hours at networking events. A successful marketing automation program eliminates the time-consuming elements of your sales process, arming your team with precise customer information to increase their sales efficiency.
Is your firm engaging with your leads?
The core of your digital marketing efforts should be built around activating demand for your staffing and recruiting services. Marketing automation programs allow you to capitalize on that demand to attract qualified leads. Traditional outbound marketing methods like buying ads and email lists focus on going to potential clients to catch their eye. Marketing automation focuses on leveraging magnetic content to motivate ideal clients to seek out your company. The precision targeting allows lead generation to be more efficient and cost effective..
The key is understanding your buyers and their digital journey, and creating valuable and informative content (such as blogs, PDF guides, and webinars) to attracts, nurture and convert your ideal clients at the exact moment they are ready to buy.
Our goal is never to force a product or service on someone; instead, we provide content that addresses your prospects’ pain points, equipping them to make an informed decision. Our holistic approach combines the building blocks of inbound marketing to achieve success: website optimization, content creation, email marketing, SEO, lead generation, thought leadership, and social media marketing.
We plan, build, and maintain your campaigns for you, reducing the time your team spends on busywork, and maximizing the time they spend closing deals and winning clients. Our team of demand generation experts provide you with a custom marketing automation solution tailored to meet your needs and activate your ideal clients. We handle the headaches and leave you to capitalize on opportunity.
There’s no need to follow dead leads or waste your time chasing clients that don’t fit with your goals. Based on the factors that make up your ideal clients, our team builds and implements a marketing automation strategy made just for your firm. Parqa was born in a staffing firm; we understand the unique challenges staffing and recruiting firms face. Using that experience, we can build a solution that fuels your firm’s growth.
We get to know your company, your team of recruiters, and your market’s pain points. Through our comprehensive research process, we engulf ourselves in your niche to infuse your marketing automation campaign with your insight and thought leadership. In the end, you’re able to nurture leads through automated personalized communications, built on your expertise.
We understand that your firm is unique in your approach, your niche, and your background. We don’t use a cookie-cutter approach to our campaigns. Each marketing automation strategy is custom built specifically for your firm and its needs. Whether you want to expand the strategy you have in place, or if marketing automation is entirely new to you, we can build the right solution for you.