Archives for social media

The Proven Process: Digital Marketing Made Simple

At Parqa, we use a simple, three-step “proven process” to help guide our customers to the results they hired us to help them achieve. As a digital marketing company, we hear from potential clients all the time, “I just want more leads for my team.” Like many things in life it’s simple in theory but not quite so straight forward in practice. There’s no silver bullet in business or in life. Success is defined by a process of doing a lot of little things correctly over a long period of time to get consistently positive results.  The process we adhere to is this simple equation: brand credibility + online visibility + lead generation.  Why can’t you
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How to Target Your Buyer Persona

In my last blog, I discussed how to create your buyer persona. If you haven’t checked it out yet, I highly recommend you start there! It walks through the ins and outs of how to select your ideal customer, what types of demographics and information are needed to build a buyer persona and an example of a buyer persona.  Building on that, I want to teach you how to target those specific buyer personas, and what benefits it can have when you’re targeting these people.   Related Post: Buyer Persona: What it is & Why You Need One ➢   Defining a Buyer Persona’s Pain Point   Let’s say
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How to Create Social Media Consistency for Your Company

Consistency is key in social media marketing. If you’re marketing your brand on social media, it’s important to make sure that your social media profiles and content align with your brand goals. Who you are, what you do and why you’re different should all be highlighted on social media just like it would be on your website.   Here are some things to consider when tracking your marketing efforts to see if you have a consistent brand presence on your social media channels.   Related Post: Case Study: Creating A Social Media Strategy ➢ Completing Your Profiles   Your social profiles are a representation of your brand, they should attract and encourage prospective
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5 Ways To Recruit Millennial Talent Using Instagram

Sometimes, reaching the highest level of millennial talent can be difficult for recruiters. The good news is that social media has made things a little bit easier. Nearly 88% of people aged 18 to 29 indicated using any form of social media, according to Pew Research Center Study conducted in early 2018.  Businesses aren’t using Instagram as an active recruitment tool, that’s what LinkedIn is for. Companies rely on Instagram as a platform to showcase their brand. Recruiters can utilize Instagram in several ways to broadcast their brand to their target audiences, especially younger generations, like millennials.   Here are five ways you can give your brand the boost it needs to reach top millennial talent using Instagram.  
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5 Reasons Your Brand Needs a Social Media Strategy

Social media, once viewed as a passing fad, is now a must-have marketing tool for businesses. It’s no longer a question of whether your business needs social media, but is your company using social media to its fullest potential? The days of setting up social profiles and publishing some random content, expecting to get results, are gone. Social media is now an integrated part of a business’s overall marketing strategy. So many businesses are missing key opportunities to see results from social media marketing because they don’t have a strategy in place. Just as your business has financial goals and
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5 LinkedIn Best Practices – To Become a Recruiter of Choice

Did you know that 87% of users trust LinkedIn as a source of information? Or that 75% of buyers use social media in their decision-making process?  It’s a fact. In today’s business world, both companies and their employees need to be active on social media. That doesn’t mean you have to be on every social platform and posting multiple times a day, but you do need to have a solid presence. Why? Because people are always searching online, and you need to ask yourself – What will they find if they come across your profile? Are you someone they would just glance at or does your online presence make you look like
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How to Create the Right Blog Image

When you’re scrolling through social media, what catches your eye the most? For me personally, it’s the images. Striking, exciting, adventurous photos catch my eye – no matter what the topic is. In fact, a post that includes an image has a 650% higher engagement rate than a post that’s made up of only text. So clearly, it’s crucial to include images – but how? Related Post: What Is Your Websites UX? & Why It’s Important ➢ Make it Appealing Stock photos can be boring – we’ve all seen the two coworkers shaking hands, a group of people chatting &
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