Archives for ROI

PPC Match Types for Recruiters

As any recruiter knows, generating leads online has become more and more critical.  Mobile web traffic is integral, we rarely go very far without our handy-dandy smartphone nowadays.  People are more attached to their phone than their wallets.  How crazy is that? Today I wanted to talk about match types and the importance of utilizing the right set up.  Match types in the PPC world allow you to cast a small or large net depending on your traffic goals. Related Post: How Your Recruiting Firm Should Approach Competitor Negative Keywords ➢   Google has 4 match types for recruiters using
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Google Reviews: How to Get Rid of an Inaccurate Google Review?

So, you’ve been given a bad Google review. Most companies have, and sometimes it’s something you simply can’t avoid. But what happens if the review is wrong? What if the review is misleading, the wrong location, or even the wrong company? Each of these can be very damaging to your brand. Let’s break down a few simple tips on how to get rid of inaccurate Google reviews.   Types of Reviews Google Will Remove While there’s no recourse for having Google delete a bad review, they will intervene and remove damaging reviews that are inaccurate. There are a number of
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How Your Recruiting Firm Should Approach Competitor Negative Keywords

As a recruiting firm, you want to make sure you’re not spending your marketing budget on the wrong keywords or unintentional calls. Recruiting firms using PPC have to really look at the negative keywords they are using, as well as the competitors they are showing up for, to ensure they’re not wasting valuable ad spend on false conversions. For example, if you’re a staffing firm and you want to show up for the keyword staffing agency near me, you want to make sure you have all the major competitor names in your area as negative keywords. Related Post: What is
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Schema Structured Data: What It Is and How to Implement It on Your Website

Structured data is a way for search engines to organize the content in your HTML by providing explicit clues about the meaning of the page using semantic vocabulary. Google and other search engines created a structured data standard called Schema.org. Google recommends using JSON LD and schema.org. Here is an example of ATT and Verizon using reviews and price schema: Schema.org (often called Schema) was launched by Bing, Google and Yahoo! to create and support common schemas. Schemas are a semantic vocabulary of tags (or microdata) that you can add to your HTML source code to improve the way Google
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Google Analytics 101

For a brand to succeed in today’s digital landscape saturated with competition, knowing their digital audience and how they react is a must. The best way to achieve this goal is through web analytics. Web analytics can help any brand – big or small – understand how their audience enters and behaves on their site. Analyzing this data, brands can tailor a marketing strategy geared toward their audience, allowing them to achieve their specific business objectives. Related Post: How to Build Your Brand Through Digital Marketing ➢   Google Analytics Interface Once you select the desired site, you’ll land on
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How Long Does It Take 🕒 for SEO to Produce Results?

When it comes to digital marketing, people ask me this question a lot: “how long will it take for SEO to produce results?” No matter what industry your business is in—whether your company is looking to create or improve their digital presence—this is an all too familiar question that everyone wants to know the answer to. Unfortunately, the answer is not so simple. Over the past decade, SEO has evolved significantly. It now better reflects a website’s overall quality and the relevance of user’s searches, while simultaneously penalizing websites that utilize older, black hat SEO tactics that used to provide
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