Parqa’s founder, Tony Sorensen speaks about the importance of improving your rankings in Google’s results pages with content marketing. Your company needs to build both online visibility and brand credibility to land clients. This webinar is a must-watch for any staffing and recruiting firm owners regardless of your experience in digital marketing.
The webinar covers:
- The importance of your firm’s online visibility in search engine results pages
- How the content on your website builds credibility with potential clients
- How to leverage your visibility and credibility to grow your business
We look at the shift from ranking high on Google being the most important digital marketing toward the need for website content to convince clients that your firm is the best partner for them. While your firm’s search engine ranking is still important for online visibility, potential clients won’t pick up the phone unless you build your brand credibility.
The good news? It’s never too late to start building a digital marketing strategy around content marketing. This webinar has tips for building online visibility on search engines, building brand credibility with website content, and leveraging the two to motivate clients to partner with your firm.
While the live webinar featured a Q&A session, registered attendees could follow-up further and get any unanswered questions addressed through a complimentary consultation on digital marketing.