About the Webinar
In this session, we discuss key elements for planning your 2021 Marketing Strategy, specifically related to achieving your business goals. We walk you through how to:
- Define and speak to your core audience
- Create an online presence that clearly defines your value proposition (using the StoryBrand Methodology)
- Determine your most urgent needs and strategic proactive initiatives (read: create your marketing plan)
- Confirm your delivery/accountability team to implement your strategy
- Put your plan into motion…so it’s not just another good idea stuck in your notebook
- Bonus: Create realistic expectations for measurement and ROI
Presenter:
Kelli Schutrop
VP OF SALES, PARQA
As Vice President of Sales, Kelli helps CEOs, owners, and visionaries transform their business goals into realities by building brands and driving qualified leads. She has managed marketing and communications for leading executive search and consulting firms, and has provided marketing consulting to more than 18 brands, including one of the country’s top advertising agencies (Olson) and one of the country’s top search and consulting firms (Versique).
