Blog

01/14/2021
Staffing & Recruiting Tech Stacks - Parqa Marketing

Common Marketing Tech Stacks in Staffing & Recruiting

After the fallout of 2020, it’s become abundantly clear for staffing and recruiting firms that it’s no longer…
01/06/2021

Marketing Automation 101: The Basics of Building a Marketing Machine (2021)

“The core problem we’re going to have going forward is that you have two forces [that will] govern…
12/16/2020

Going All In in 2021

For most of 2020, I really felt like I was in a game of high stakes poker….and now,…
10/29/2020
5 Eye-Opening Reasons to Outsource Your Marketing

5 Eye-Opening Reasons to Outsource Your Marketing to an Agency (Staffing & Recruiting Edition)

With around 20,000 staffing and recruiting firms in the country, how does the lone agency stand out in…
10/15/2020

8 Email Marketing Tips to Fuel Your Digital Strategy

Email isn't dead. Believe it or not, email marketing began in 1978 and kicked off what has become…
10/13/2020

The Staffing Revolution – Part 1: The Guide to Marketing Strategy

Ever wish someone would put together an easy-to-understand digital marketing guide that’s built exclusively for the staffing and…
10/12/2020
Parqa 3 Components of a Successful Content Marketing Strategy

3 Components of a Successful Content Marketing Strategy

Content is still king. It’s what fuels nearly every digital marketing initiative and genuinely has the power to…
09/16/2020

Is the Staffing and Recruiting Industry Ready for Takeoff Again?

Unemployment is down, job orders are up, and marketing conversations are happening all the time. Are we finally…
08/13/2020

What Cold-Calling Method Works Best in 2020? Phone, Email, or Inmail?

As a CEO with decision and buying power, I’m constantly barraged with emails, inmails, and phone calls from…
07/13/2020
case study light industrial

High-Volume Staffing Company Invests in PPC

THE CHALLENGE Being in a very competitive market their goal was to increase their brand visibility and revenue…
07/12/2020
dual monitor macs

RHM Staffing Solutions

THE CHALLENGE As a new staffing company, RHM had aggressive hiring goals to grow their staffing business in…
07/11/2020

BVOH – Building an Effective Finance & Accounting Pipeline

THE CHALLENGE Due to high demand in the Bay Area, BVOH needed to increase the volume of high-quality…
07/08/2020
case study light industrial

Staffing Company

THE CHALLENGE Parqa partnered with a light industrial staffing client to supplement their existing search engine optimization efforts…
07/07/2020
healthcare recruiter case study

Healthcare Recruiters Int’l

THE CHALLENGE Parqa partnered with Healthcare Recruiters International (an international Executive Recruitment firm focused within the Healthcare industry),…
07/06/2020
business team with globe table

Global Recruiting Firm

THE CHALLENGE A global leader in the staffing industry was struggling with a website that seemed nearly invisible…