KAREN FEDER

VICE PRESIDENT
 

Karen brings nearly a decade of tactical and strategic marketing experience to the Parqa digital marketing team. As the VP, Karen acts as an idea hub within the agency to provide clients with innovative digital approaches and solutions for their websites and marketing campaigns.

Karen’s expertise lies in her ability to imagine and appreciate how all digital channels can work together. She quickly develops a deep understanding of her clients’ businesses, the challenges they face in their market, and their business goals. She then creates a blended and integrated digital approach that delivers measurable outcomes. Prior to Parqa, Karen was a Digital Strategist at Webtrends in Portland, Oregon where she helped establish the SEO and digital marketing strategy practices and worked with clients including 3M, Microsoft, Polaris, and World Vision.

Get to know Karen

What was your first job?
Detasseling corn fields

What’s your dream vacation?
Spending a few weeks in a remote, tropical location, exploring until there isn’t any more to see and then spending time taking it all in, doing nothing

What’s your favorite dessert?
White chocolate raspberry cheesecake

Favorite TV show?
Friends, Scandal, Grey’s Anatomy

What do you do on the weekends?
Seeing what new things my kids have learned throughout the week, spending time by the water, exploring tourist spots

SPECIALTIES

  • Search Engine Optimization
  • PPC Management
  • Digital Marketing Strategy
  • Web Analytics & Reporting
  • Local Search Optimization

CERTIFICATIONS

Bing Ads

Google Adwords

Google Analytics

HubSpot

Karen'S RECENT POSTS

Beginning in the 90’s the PDF file type began its rise. When it was created, its purpose was to create a paperless office. A document that could be…

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Marketing is tough. It takes time, energy, and most of all, resources. With only 24 hours in a day, there’s only so much one can…

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There are three core categories for digital marketing: brand credibility, online visibility, and lead generation. The first step in digital marketing is to determine the objective, then which type of digital…

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