JULIE HALDORSON

EXECUTIVE VICE PRESIDENT
 

Julie is a strategic planning and digital marketing expert with over 20 years’ experience in performance-driven digital marketing. She is a systemic thinker with a proven track record of building top-level relationships, getting to the root of business challenges and effectively leading cross-functional teams to implement marketing solutions that drive business value.

Get to know Julie

What’s your favorite quote? “Plan to fail at least once a week.” I don’t know who said this but I heard it a long time ago and it reflects a spirit of fearlessness that I respect and have tried to incorporate in all aspects of my life. I look for bold ideas and people willing to put themselves out there in service of great ideas that sometimes flop in the first round. I believe in an environment that encourages unconventional ideas quickly followed by collaboration resulting in the best work from a talented team. Looking forward to creating, powerful marketing strategies together.

What’s your favorite memory? Pick a favorite moment in life?! No can do. I’m still creating memories so perhaps my favorite will be something that hasn’t happened yet.

What is the best vacation you’ve been on? The first that comes to mind is a roadtrip with my husband from Santa Cruz, Bolivia to Cordoba, Argentina. So many memories packed into that 4,000 km round trip adventure in our 1985 Toyota Land Cruiser, nicknamed, “Big Blue.”

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