Chanel Schmidt is a driven and creative social media marketer with a proven track record of building marketing strategies and leveraging relationships to deliver results. As the Director of Creative & Content Strategy at Parqa, Chanel leads all brand and client campaigns across the social media landscape from strategy to execution. Motivated by positivity, creativity and helping others, Chanel is passionate about strategic campaign planning, problem-solving and team building. What makes her tick? Understanding how social cohesively integrates within the broader media universe to deliver against business objectives. In her previous role, Chanel helped transform social media into the highest ROI-driving media channel in the organization, while growing the company’s influencer marketing program by more than 20x.
Chanel graduated from University of Northwestern – St. Paul, where she studied Public Relations and Music. She served as captain of the women’s varsity basketball team, leading her team to the first NCAA National Tournament appearance in school history. Chanel also served as a soloist in the Premier Choir, touring and performing internationally.
Get to know Chanel
If you weren’t working at Parqa what would you be doing? I’d want to start my own music business as a recording artist, traveling and spreading the love of Jesus to the world.
What is your favorite food? A peppercorn-crusted New York strip cooked medium-rare.
What do you like to do for fun? I like to sing, play basketball, run, and spend time in the sun with my family and friends.
Favorite TV show? The Office.