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Top Tips to Improve Your Website’s UX

There are many ways to improve the user experience (UX) of your website, some are easier than others to change/ implement and certain ones can have a greater impact.  Below are a list of some of the most common UX pieces we see missing from our clients websites, their overall importance, and what you can do to improve that aspect of your websites UX.

Where Should I Start My UX Optimization Efforts?

*click on the statements below to learn more about how to optimize each of the items.

[/vc_column_text][vc_row_inner disable_element=”yes”][vc_column_inner width=”1/3″][ultimate_icon_list icon_size=”16″ icon_margin=”10″][ultimate_icon_list_item icon=”Defaults-close remove times” icon_color=”#dd3333″]Critical/ High[/ultimate_icon_list_item][/ultimate_icon_list][/vc_column_inner][vc_column_inner width=”1/3″][ultimate_icon_list icon_size=”16″ icon_margin=”10″][ultimate_icon_list_item icon=”Defaults-minus” icon_color=”#eeee22″]Warning/ Medium[/ultimate_icon_list_item][/ultimate_icon_list][/vc_column_inner][vc_column_inner width=”1/3″][ultimate_icon_list icon_size=”16″ icon_margin=”10″][ultimate_icon_list_item icon=”Defaults-ellipsis-h” icon_color=”#59595b”]Low[/ultimate_icon_list_item][/ultimate_icon_list][/vc_column_inner][vc_column_inner][vc_separator css=”.vc_custom_1537279403234{border-radius: 2px !important;}”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]Priority Level:[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][ultimate_icon_list icon_size=”16″ icon_margin=”10″][ultimate_icon_list_item icon=”Defaults-close remove times” icon_color=”#dd3333″]Critical/ High[/ultimate_icon_list_item][/ultimate_icon_list][/vc_column_inner][vc_column_inner width=”1/4″][ultimate_icon_list icon_size=”16″ icon_margin=”10″][ultimate_icon_list_item icon=”Defaults-minus” icon_color=”#eeee22″]Warning/ Medium[/ultimate_icon_list_item][/ultimate_icon_list][/vc_column_inner][vc_column_inner width=”1/4″][ultimate_icon_list icon_size=”16″ icon_margin=”10″][ultimate_icon_list_item icon=”Defaults-ellipsis-h” icon_color=”#59595b”]Low[/ultimate_icon_list_item][/ultimate_icon_list][/vc_column_inner][/vc_row_inner][vc_separator css=”.vc_custom_1537279403234{border-radius: 2px !important;}”][ultimate_icon_list icon_size=”16″ icon_margin=”22″][ultimate_icon_list_item icon=”Defaults-close remove times” icon_color=”#dd3333″]Your contact form(s) submission button uses the text “Submit” ➣[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-close remove times” icon_color=”#dd3333″]You don’t have breadcrumbs on all of your pages ➣[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-ellipsis-h” icon_color=”#59595b”]The content on your homepage is stagnant, & doesn’t encourage visitors to come back to your site ➣[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-minus” icon_color=”#eeee22″]There is no pricing information or reasons why you can’t provide pricing on your site ➣[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-close remove times” icon_color=”#dd3333″]You’re missing an ‘About Us’ page on your site OR it’s not written in a way that evoke’s a sense of trust ➣[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-ellipsis-h” icon_color=”#59595b”]There are too many stock photos and not enough customized images ➣[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-close remove times” icon_color=”#dd3333″]The site uses too many long paragraphs and not enough bullet points ➣[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-minus” icon_color=”#eeee22″]Your blogs/ news articles aren’t written in a way that makes it easy for visitors to skim/read through the post ➣[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-ellipsis-h” icon_color=”#59595b”]Your website doesn’t provide anticipatory feedback to visitors anywhere on your site ➣[/ultimate_icon_list_item][/ultimate_icon_list][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_cta h2=”QUESTIONS ON HOW TO IMPLEMENT THESE RECOMMENDATIONS?” add_button=”right” btn_title=”Contact Us” btn_color=”success” btn_link=”url:https%3A%2F%2Fparqamarketing.com%2Fcontact-us%2F|||”]Send us an email and we’d be happy to help you work through these.[/vc_cta][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1537277119753{padding-right: 23px !important;padding-left: 23px !important;}”][vc_column][vc_empty_space][vc_column_text]

Recommendations to Improve Your Website UX

[/vc_column_text][vc_tta_accordion style=”modern” spacing=”10″ gap=”10″ active_section=”1″ collapsible_all=”true” css=”.vc_custom_1537207561397{padding-bottom: 25px !important;}”][vc_tta_section title=”Your contact form button(s) should say anything other than “submit”” tab_id=”contact-form-button”][vc_column_text]A form button that says ‘Submit’ gives users the impression that the form isn’t focused on a specific task.  It also gives off the impression that your website isn’t user-friendly because you’re speaking in a technical way most users aren’t familiar with. If this is the impression they get when they fill out your form, you can bet you’re going to lose a few users.

Use text that is task specific and describes what the person can expect to happen after they click the button, (i.e. “Get Your Results, “Create Account”, “Subscribe Now”, “Register”, etc.)[/vc_column_text][/vc_tta_section][vc_tta_section title=”Be sure all of your pages have breadcrumbs on them” tab_id=”breadcrumbs”][vc_column_text]BREADCRUMBS: are little navigational aids that help people visualize where they are on your site, and also help Google determine how your site is structured.

EXAMPLE:
Electronics > Computers & Accessories > Computer Cases


Advantages to using breadcrumbs:

  1. Visitors take fewer steps when navigating from section to section – enhancing user experience (UX)
  2. They clarify site navigation that shows visitors where they are on a site’s hierarchy of pages
  3. Google loves them because it helps it make hierarchical sense of your website structure
  4. They lower bounce rates

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Consistently be changing the content on your homepage” tab_id=”changing-homepage-content”][vc_column_text]Changing content frequently on your homepage is a way to keep it fresh for returning visitors. And gives previous visitors a reason to continue coming back to your site.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Have a pricing page or information about your pricing somewhere on your website” tab_id=”pricing-information”][vc_column_text]

(For service/ B2B based businesses)

[/vc_column_text][vc_column_text]The lack of pricing on B2B websites is one of the biggest frustrations for potential customers, and is likely going to play a role in your losing a sale.  Studies show that pricing information is 2x as important to B2B purchasers as a contact phone number.

You may have many reasons why you can’t/ don’t want to show pricing information on your site, but regardless of what the reason is, there is a way to provide customers information on your pricing (whether or not that includes actual $$$ values).

Your pricing page/structure should show one of the following:

  • Let visitors use a cost calculator on your site to calculate some sort of hypothetical cost
  • Give examples of work you’ve done and the price for which that client paid
  • Why you can’t provide a pricing structure online?, be specific as to why

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Have an ‘About Us’ page OR create one” tab_id=”about-us-page”][vc_column_text]

If you have an ‘about us’ page, does your content answer “yes” to the following questions?

Does it provide info that helps them understand/ determine if you a good match for their needs?

Does it evoke a sense of trust?


[/vc_column_text][vc_column_text]This is one of the most underrated pages on most websites. All too often organizations/ businesses see this simply as a page they must have on the website because everyone else does, but it’s almost never optimized or changed.

The ‘About Us’ page might as well be called the “Can I Trust You Page?”  Visitors/ potential customers need a way of knowing more about you so they can be sure you’re okay to do with business with, or that the information you’re providing is accurate.  They also need to be able to determine if you’re a good match for their needs.

What you should include on your ‘about us’ page:

  • company history (i.e. how long have you been in business?, what’s the story behind the business?)
  • who are some of your clients/customers or typical types of businesses you work with
  • testimonials
  • information about/ links to your service or product offerings

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Avoid using many/any stock photos on your website” tab_id=”stock-photos”][vc_column_text]

(Answer Honestly) Do you utilize stock photos on your site?


[/vc_column_text][vc_column_text]It’s okay to utilize some stock photos, as long as they don’t scream “stock photo”

However, studies have found that although the perceived trustworthiness of poorly performing vendors was increased when they used stock photography, perceived trustworthiness of vendors with good reputations was decreased.

If you have the ability to utilize customized photos of your actual office and employees, do so.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Your site content should be laid out/written using short paragraphs & bullet points” tab_id=”content-style-layout”][vc_column_text]More is not better when it comes to websites, in fact it’s almost the exact opposite.  As mentioned above your site content and structure should be in a way that answers your visitor’s most important questions, but it should do it in a way that is simple and easy to find and understand.

By focusing your visitor’s attention on what’s important and making it easier to understand means customers are less likely to go to a competitor for the same service.

Tips to help focus your visitor’s attention on important information:

  • use bullet points when possible, as they are easier to scan and read over
  • keep pages clean and simple (don’t overload them with sidebars, forms, etc.)
  • have service pages that describe in detail the different services your company offers

Your visitors should feel like the site is specifically tailored directly to them and not an overall general user type.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Utilize the inverted pyramid style format when writing blogs/news articles” tab_id=”pyramid-style-writing”][vc_column_text]The inverted pyramid style:

  • Start with the conclusion
  • Explain the most important facts
  • Write in small chunks
  • Give each new idea its own paragraph
  • Give more background detail after the important facts

Even if you give the whole story away in the first sentence, your visitors are likely to continue reading, because they’re after information and they’re going to continue reading/ skimming the blog/article until they get to the level of detail they want.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Ensure your website provides anticipatory feedback to visitors” tab_id=”anticipatory-feedback”][vc_column_text]ANTICIPATORY FEEDBACK: is information provided before a person interacts to help them understand what the outcomes may be.


Visitors/ customers are already overly impatient when it comes to browsing the web, so incorporating anticipatory feedback/ design into your web-pages is crucial. Whether they’re booking a trip or buying a board game for family game night, the priority is not so much freedom of choice as it is efficiency in arriving at the desired end.

(This helps people avoid interactions and choices that are not going to help them achieve their goals,) and move them quickly and easily navigate through the desired pathway to their destination as quickly as possible.[/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]


Related Post: Your Website’s UX: Why it’s Important ➢


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Contact us today to learn how we can help improve your website’s UX even more to better appeal and speak to your potential clients/ customers.

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phone closeup

9 Stats That Prove the Importance of Website Design

It’s almost 2019 – hopefully you realized that your website, content, and overall design has a profound impact on the perceived credibility and quality of your business.

But just how much does your website’s design, layout, and content really impact your visitors’ experience and their likelihood of purchasing your product/ service?

THE ANSWER: a lot more than you might expect

Why the Design of Your Website is So Important?

Below are 9 stats that prove the importance of having a website that’s easily maneuverable, well designed and laid out, has quality content, etc.

“38% of people will stop engaging with a website if the content or layout is unattractive” 
– (Source: Adobe)

It takes 0.05 seconds for visitors/users to form an opinion about your website and determine whether they’re going to stay or leave. So your website’s content and layout has to entice your visitors enough to want to stay on the site and read/ learn more about your products and services.

“88% of online visitors/ consumers are less likely to return to a site after a bad experience.” 
– (Source: The Gomez report, Why Web Performance Matters)

This means that your website has to not only create a great first impression by being easy to read, easy to navigate and appealing aesthetically, it also has to entice visitors to stay on your site by almost immediately answering their questions.

“Judgements on a company’s credibility are 75% based on the company’s website design.”
– (Source: Web Credibility Research from Stanford)

It’s almost 2019, and your website serves as a window into your company, thus it needs to exude trust and credibility. Otherwise you run the high risk of handing your potential customers over to your competitors with better designed websites.

Most often this trust is emphasized on the ‘about us’ page of the company’s website… See Parqa’s ‘About Us’ page

“Users spend an average of 5.59 seconds looking at a website’s written content”
– (Source: Eye-tracking study by Missouri University of S&T)

This is not a lot of time to soak in all the written content on your websites homepage.

The key to this is to utilize a concept called “progressive disclosure,” where people aren’t bombarded with content they don’t need right away, but they are still easily able to find it and other information by digging deeper into the website. (i.e. in the main navigation menu)[/vc_column_text]

“70% of small business websites lack a Call to Action (CTA) on their homepage and across their website.”
– (Source: GO-Gulf web development)

A great CTA button can direct users, get them to take a desired action, improve conversion rates, and ultimately help your website achieve its defined objectives.

How are visitors/ potential customers supposed to know what actions you want them to take if you don’t give them CTAs that help them better find what their looking for, or how to find more information?

…. They don’t and they can’t.


Related Post: Mobile Friendly vs. Mobile Optimization: What’s the Difference? ➢


“A study found that, first impressions are 94% design-related.”
– (Source: The Effect of Aesthetics on Web Credibility, Farah Alsudani & Matthew Casey)

“That same study found that 46% of consumers base their decisions on the credibility of a website from its visual appeal & aesthetics.”
– (Source: The Real Business of Web Design, John Waters)


User Experience also plays a role in the effectiveness of your website: Learn More ➢


“47% of website visitors check out a company’s products/services page before looking at any other sections of the site.”
– (Source: KoMarketing)

“44% of website visitors will leave a company’s website if there’s no contact information or phone number.”
– (Source: KoMarketing)

I can’t tell you how many times clients come to me asking to look at their website and give them feedback, and they have no dedicated contact form page, no phone number and/or email address prominently displayed and easily visible/ clickable on their website. And they wonder why people don’t contact them through their website or why their website doesn’t generate leads.

The more time, energy, and money you put into your website, and better understanding the types of visitors that are coming to your site, the harder your website will work for you to generate leads/ purchases.

So, What Does All this Mean?

Your website is a magnet for judgement—and this judgement isn’t limited to the website itself—it carries over into the way users perceive the company as a whole.

All of these stats build on one another, any snag a user/ visitor hits on your website – whether it’s related to design, loading time, content or navigation—can be detrimental to your chances of turning that visitor into a lead/ customer.

“A bad website can greatly tarnish a company’s credibility—but a quality website can help a company extend its sphere of influence and create leads.” – Sweor

The difference between obtaining a lead and losing a lead may be as simple as making small adjustments that change the way users perceive your website the first time they interact with it.

“88% of online visitors/ consumers are less likely to return to a site after a bad experience.”

Source(s):
https://www.sweor.com/firstimpressions
https://blog.hubspot.com/marketing/compelling-stats-website-design-optimization-list
https://econsultancy.com/site-speed-case-studies-tips-and-tools-for-improving-your-conversion-rate/

The Truth About B2B Web Design and Why You Should Invest in It


https://web.archive.org/web/20130209052518/http:/scholarsmine.mst.edu:80/thesis/Eyes_dont_lie_unde_09007dcc80993a1e.html
https://www.bcs.org/upload/pdf/ewic_hci09_paper66.pdf
http://www.komarketingassociates.com/files/b2b-web-usability-report-2015.pdf
https://books.google.com/books?id=8Ij4DAAAQBAJ

woman taking notes from computer

Your Website’s User Experience: Why It’s Important

User Experience: also known as UX is defined as the overall experience you have when you are using or interacting with something.  Most often we think and talk about this in terms of ‘technical’ devices like smartphones, but the truth is UX is much broader.

In this article we’ll be referring to UX as the experience your visitors have when browsing through and interacting with your website.


“If you can get visitors to stay on your site for 30+ seconds, there’s a good chance they’ll stay much longer on your website — often times 2+ minutes.”

Why Should I Care About My Website’s UX?

plays a critically important role in getting potential customers to spend time on your website, interact with your site and/or complete a specific action on the site (i.e. e-book download, contact form submission, purchase, phone call, quote request, etc). Without a good website UX you’re basically handing your potential customers over to the competition.

You have about 10 seconds to convince a web-visitor to stay on your website.

Even if they decide to stay, they’re still highly likely to leave within the subsequent 20 seconds of their visit.  So your website has to draw them, the content has to get them reading or scrolling through the page, while your CTA’s and other call-outs entice them to want to dig deeper into your site (whether it’s looking at more of your products, services, or learning more about your company).

“If people perceive the opportunity to interact and are confident that the interaction will help them reach their goal, then the probability of interaction is very high, and we will observe focused and intentional interaction.”

How Do I Know if My Website Has a Good UX?

There are a number of ways to tell if your website has a good UX. Below is a compiled list of some of the top UX requirements you should have on your website, why they’re important, and what you can do to improve your website’s UX and increase conversions.

The more ‘yeses’ you can answer on the statements below the better User Experience your site has.

Related Post: Redesigning Your Website? Why You Need to Work with an SEO Firm ➢


  • Your contact form button(s) doesn’t say “submit”
  • All of your web pages have breadcrumbs on them
  • You change the content on your homepage frequently to keep it fresh for returning visitors
  • Your blogs/ news articles are written using the inverted pyramid style format
  • (For service/ B2B based businesses): You have a pricing page or information about your pricing somewhere on the website
  • You have an ‘About Us’ page
  • Your website provides anticipatory feedback somewhere(typically on product category or blog/ news pages)
  • The majority of your site content is laid out/written using short paragraphs and bullet points
  • You don’t use any/ many stock photos throughout your website

A form button that says ‘Submit’ gives users the impression that the form isn’t focused on a specific task.  It also gives off the impression that your website isn’t user-friendly because you’re speaking in a technical way most users aren’t familiar with. If this is the impression they get when they fill out your form, you can bet you’re going to lose a few users.

Use text that is task specific and describes what the person can expect to happen after they click the button, (i.e. “Get Your Results, “Create Account”, “Subscribe Now”, “Register”, etc.)BREADCRUMBS: are little navigational aids that help people visualize where they are on your site, and also help Google determine how your site is structured.

EXAMPLE:
Electronics > Computers & Accessories > Computer Cases


Advantages to using breadcrumbs:

  1. Visitors take fewer steps when navigating from section to section – enhancing user experience (UX)
  2. They clarify site navigation that shows visitors where they are on a site’s hierarchy of pages
  3. Google loves them because it helps it make hierarchical sense of your website structure
  4. They lower bounce rates

Changing content frequently on your homepage is a way to keep it fresh for returning visitors.

The inverted pyramid style:

  • Start with the conclusion
  • Explain the most important facts
  • Write in small chunks
  • Give each new idea its own paragraph
  • Give more background detail after the important facts

Even if you give the whole story away in the first sentence, your visitors are likely to continue reading, because they’re after information and they’re going to continue reading/ skimming the blog/article until they get to the level of detail they want.

(For service/ B2B based businesses)

The lack of pricing on B2B websites is one of the biggest frustrations for potential customers and is likely going to play a role in your business losing a sale.  Studies show that pricing information is 2x as important to B2B purchasers as a contact phone number.

You may have many reasons why you can’t/ don’t want to show pricing information on your site, but regardless of what the reason is, there is a way to provide customers information on your pricing (whether or not that includes actual $$$ values).

Your pricing page/structure should show one of the following:

  • Let visitors use a cost calculator on your site to calculate some sort of hypothetical cost
  • Give examples of work you’ve done and the price for which that client paid
  • Why you can’t provide a pricing structure online?, be specific as to why

If you have an ‘about us’ page, does your content answer “yes” to the following questions?

Does it provide info that helps them understand/ determine if you a good match for their needs?

Does it evoke a sense of trust?


This is one of the most underrated pages on most websites. All too often organizations/ businesses see this simply as a page they must have on the website because everyone else does, but it’s almost never optimized or changed.

The ‘About Us’ page might as well be called the “Can I Trust You Page?”  Visitors/ potential customers need a way of knowing more about you so they can be sure you’re okay to do with business with, or that the information you’re providing is accurate.  They also need to be able to determine if you’re a good match for their needs.

What you should include on your ‘about us’ page:

  • company history (i.e. how long have you been in business?, what’s the story behind the business?)
  • who are some of your clients/customers or typical types of businesses you work with
  • testimonials
  • information about/ links to your service or product offerings

[ANTICIPATORY FEEDBACK: is information provided before a person interacts to help them understand what the outcomes may be.


Visitors/ customers are already overly impatient when it comes to browsing the web, so incorporating anticipatory feedback/ design into your web-pages is crucial. Whether they’re booking a trip or buying a board game for the family game night, the priority is not so much freedom of choice as it is efficiency in arriving at the desired end.

(This helps people avoid interactions and choices that are not going to help them achieve their goals,) and move them quickly and easily navigate through the desired pathway to their destination as quickly as possible.

More is not better when it comes to websites, in fact it’s almost the exact opposite.  As mentioned above your site content and structure should be in a way that answers your visitor’s most important questions, but it should do it in a way that is simple and easy to find and understand.

By focusing your visitor’s attention on what’s important and making it easier to understand means customers are less likely to go to a competitor for the same service.

Tips to help focus your visitor’s attention on important information:

  • use bullet points when possible, as they are easier to scan and read over
  • keep pages clean and simple (don’t overload them with sidebars, forms, etc.)
  • have service pages that describe in detail the different services your company offers

Your visitors should feel like the site is specifically tailored directly to them and not an overall general user type.

(Answer Honestly) Do you utilize stock photos on your site?


It’s okay to utilize some stock photos, as long as they don’t scream “stock photo”

However, studies have found that although the perceived trustworthiness of poorly performing vendors was increased when they used stock photography, perceived trustworthiness of vendors with good reputations was decreased.

If you have the ability to utilize customized photos of your actual office and employees, do so.

man typing on laptop with coffee

Why Develop a Recruiting Agency Website with SEO?

I recently had a recruiting firm owner ask me why he needed SEO for his website, since his previous website development firm told him they made his website SEO friendly already. After a little digging, it was easy for me to see what happened to him is what happens to MOST people who hire a development agency and don’t ask specific questions about SEO.

The website was set up well for SEO, as in it had a plugin installed for SEO, but there had not been any SEO tactics applied to the website at all. This is not really the fault of the development firm, as their sweet spot is development (not SEO), nor did they sell it any other way. They know “SEO friendly” doesn’t mean “SEO optimized” …but the business owner didn’t.

Most people don’t.

SEO For Your Website: 101 {That Everyone Wishes They Knew}

When we create a website, we include a full SEO process to ensure your website informs the search engines what you DO and ultimately what you want to rank for. Our SEO Discovery Process includes keyword research, a content map, a technical website audit, and a competitor audit.

Each of these research processes provide valuable insights into what people are searching for, what the search volume is for those particular keywords, what others are doing in your industry that is working well (or not so well), and ultimately what you need to do to your website and online presence to make sure you are represented online in searches.


Watch On-demand: Check out this webinar to learn how you can implement content marketing into your strategy ➢


SEO gets technical pretty quickly, and at the end of the day, a recruiting firm owner’s top priority isn’t diving into the details of digital marketing and search engine optimization. Rather, it’s making sure you’re out there networking, getting new business, filling roles, and managing your team’s success in making placements. And if you’re working ON your business rather than IN your business, you may be thinking more and more about how to get your marketing to work for you.

Why is it important to make sure your website is optimized for SEO?

Story Time: How A Hiring Manager Initial Meeting is Similar to a Google Search

Well, imagine walking into a potential client’s office. You’ve secured a meeting with the hiring manager who has an open role, and you’re going to tell them about your company, your experience, and why you are the best person to fill their role. Let’s say the role is for a CFO. Let’s say you claim to be able to fill any role in any industry, nationwide. That’s your pitch.

Your meeting ends. Let’s say the next person to meet with that hiring manager is a recruiting firm owner right down the street from the company who specializes in placing Accounting & Finance professionals in senior level and C-level roles. That’s all they do. And they do it well. Who do you think is going to get the search?

Now let’s bring it back to your website. If a hiring manager or candidate needs your service (but they don’t know you, and don’t have a good resource, or haven’t had luck with their current partnership), they are going to ask Google.


Related Post: 5 Content Marketing Mistakes – That Give Competitors the Edge ➢


What do you think they are going to type in? Let’s use the same hiring manager as an example. Do you think she is going to type in “Recruiter”? Not likely. She is probably going to type in something like “Finance Recruiter <My City>” or even “CFO Executive Search <My City>”. Now this could be REALLY good for you, or REALLY bad for you.

If you don’t specialize in that area, it’s not likely your website has content around those keywords, so it’s not likely you are going to rank for that search at all. No chance of being found. (PS, we all know the importance of focusing on a niche industry and/or market is a whole different conversation.)

But let’s say you DO focus on that niche, and you ARE in that city…you should come up in that search! Right? Maybe…if your website has been optimized for content relevant to your niche. If you have no pages on your website that talk about those keywords (e.g., practice area pages, blog articles, job posts, other content), Google may not even know that’s what you do. The key here is that it doesn’t necessarily matter how credible you are, and it doesn’t even matter if you close 95% of the searches you go after—you are going to have a difficult time having those conversations to close those searches if people cannot FIND you online in the first place.


Related Post: Redesigning Your Website? Why You Need to Work with an SEO Firm ➢


There is Hope to Get Found Online…And We’ve Discovered It!

Don’t worry, there is hope! And it’s not that difficult to attain. Start with a conversation with our team. We’ll review your website to see if you’re set up well for SEO (and thus, see if you are in a position to have Google know what you do, and ultimately get found by people looking for your services). And if you’re not…then join the club. No, really. Most recruiting agency websites…in fact MOST websites in general, are not set up with the technical SEO and the content needed to get found properly online. And it’s easy to fix.

We’ve worked with many companies across the country and have helped improve their website traffic for inbound clients (or candidates), based on their business needs. It’s as critical (more in fact if you think about the potential reach), as training your recruiters on doing their job well. Make your website work for you, not against you.

What would you do if you knew your website was working for you?

Content Marketing Webinar

coworkers together on redesigning website plan

Redesigning Your Website? Why You Need to Work with an SEO Firm

Why Do I Need an SEO Firm?

When redesigning your website, it is vital to take SEO into consideration. If your website isn’t easy for Google to crawl, doesn’t provide a simple UX, and portray trust to your customers, no amount of keyword optimization or SEO magic is going to help you improve search engine rankings, grow your online presence or increase online leads/ revenue.

To ensure your new site will resonate with your targeted audience — and to save yourself from costly headaches down the road — SEO needs to be integrated into your website redesign strategy from the beginning.

SEO is not just about optimizing page titles and on-page content, it’s about all the factors that help you improve your search-engine rankings and online presence, and YOUR WEBSITE EXPERIENCE is #1.

You can partner with a website design/development agency, but without an experienced SEO company/specialist you’re going to have to make significant changes after your new website has been created.

What is SEO?

SEO is anything that impacts potential links, any input that engines use to rank pages. Anything that people or technology does to influence those ranking elements is what the practice of SEO is about.

– Rand Fishkin, Moz


Related Post: How Long Does it Take for SEO to Produce Results? ➢


Your Website Redesign & SEO

While you may want to try and save money by pausing your retainer with your SEO partner during your website redesign, you’re likely going to end up paying more in the long run because of the significant changes that will probably need to be made from a website UX perspective. Changes include: adding CTA’s, URL/folder structure, keyword optimized URLs, H1 vs H2 title tags, internal linking, content that builds trust with readers, etc.)

Myself, along with other digital marketing and SEO experts can’t emphasize enough the importance of incorporating SEO into the redesign of your website:

“If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build. Everything from the structure of your website to the meta description of your website pages is important and should be taken into consideration.”

-Laura Hogan, OverGo Studio

“All too often, when we’re brought in for SEO work on a redesign, it’s often late in the process, such as when the site is being coded or even totally complete. The advice that usually needs to be passed on at this point will most likely cost the company much more in design, coding, and more.”

-Jeff Ferguson, Fang Digital Marketing

Like many small-to-mid-sized business owners, you might wonder why your digital marketing firm is talking about your website’s UX. The overall design experience of your website, as well as its mobile friendliness, is a ranking factor for Google. Plus, in order for SEO and PPC to be effective in helping you grow your business and generate leads, your website has to provide a great UX to visitors and establish trust.


Related Post: Mobile Optimization vs. Mobile Friendly: What’s the Difference? ➢


 “SEO is neuropsychology. SEO is conversion rate optimization. SEO is social media. SEO is user experience and design. SEO is branding. SEO is analytics. SEO is product. SEO is advertising. SEO is public relations. The fill-in-the-blank is SEO if that blank is anything that affects any input directly or indirectly.”

 -Rand Fishkin, MOZ


Related Post: What is SEO? – Beyond the Keywords ➢


Isn’t My Website Good Enough?

‘Good Enough’ won’t cut it when it comes to your website’s UX

A few reasons why having a good UX matters:

  • A poorly designed website can impact the trust users have in your business.
  • A poorly designed website can deter visitors from buying your products or services.
  • A poorly designed website can impact if users will share your content.

Conclusion

If you choose to hire a web-design company or freelance designer for your small to mid-sized business, you should be sure to also choose an individual or SEO firm to partner with during the redesign process. They will help ensure SEO best practices will be properly integrated into your new website from the beginning. This will save you time, and money, down the road.

woman looking at iphone

Mobile Friendly vs. Mobile Optimization: What’s the Difference?

All mobile–optimized websites are mobile–friendly, but not all mobile–friendly websites are mobile–optimized.

The reality is: We have all been inundated with reasons and stats about why a mobile website is so important for the continued success of businesses. However, with all that information comes a lot of mobile-related terminology. But what does all that terminology mean and how does it impact your website? Terms such as mobile-ready, mobile-responsive, mobile-friendly, mobile-first, mobile-optimized, and more! Let’s take a look at each term one at a time.


Related Post: Understanding Your Company’s Digital Needs: Is It UX or Digital Marketing? ➢


Mobile-Friendly vs. Mobile Optimized

Mobile Friendly – Mobile-friendly is the bare minimum mobile design strategy you should have to engage your mobile visitors. While mobile-friendly websites will work for mobile users, these websites were designed for desktop users and are typically slimmed-down format of the desktop version.

A smaller version of your desktop website may fit in a smartphone screen and can be functional, but it’s not designed to maximize user experience, improve your rankings on Google, or convert mobile traffic into leads or purchases.

Mobile Optimized – A mobile-optimized website is designed and built using a mobile-first approach and will reformat itself for mobile users.

Mobile users navigate, read, and act differently on your website than users viewing the desktop version. So why wouldn’t you provide them with a different and mobile-optimized version of the site?

The goal of a mobile-optimized website is to make the website as frictionless as possible for the mobile user.

Mobile users are seeking the quickest, most efficient way to answer their questions. (i.e. do you sell x product? how much does it cost? Do you offer y service? Where are you located? Etc.)


Why do I need a Mobile Optimized Site?

The stats: Almost half of U.S. smartphone users are spending 5 hours per day on mobile devices, according to new data released by analytics firm Flurry. And “browsing the internet is amongst the most popular activities on smartphones”, according to Counterpoint a Technology Market Research Firm.

The frequency of mobile usage emphasizes the importance of mobile websites for businesses. For any business to be successful in today’s online (and predominately mobile) market, it’s vital to have a website that responds effortlessly on mobile devices and provides a seamless user experience.

It’s all about Google: Last October (2017), Google started rolling out its mobile-first index. This update means that Google will serve users different results on mobile than it does on desktop for the exact same search. Additionally, the update factors how a website performs on mobile devices before determining a websites placement within the search results.

In a nutshell, for businesses/organizations to continue prospering in the digital age, and for them to show up in search results, they need to have websites that maximize the mobile experience for users. Thus, building a website with a mobile-first approach is becoming more and more vital.


What can I do to Optimize my site for Mobile?

Design features of a mobile-optimized website can include:

  • Single column layout
  • Easy, simple navigation (that is “thumb” friendly with large touchpoints) especially for critical contact information
  • Reduced graphics that don’t interrupt the quest for critical information
  • Formatted content for maximum readability
  • Fewer number of features overall (minimalist, uncluttered design) (i.e. CTAs)

What about my Small Businesses Mobile Website?

As a small – mid-sized business should my company/ organization discuss a mobile optimized version of our website? Will investing in a mobile optimized website bring a measurable return?

These are excellent questions only you, or someone with access to your Google Analytics can provide. What percentage of your site visitors are on mobile devices? This should be one of the first things you look at, and can give you unparalleled insight as to whether or not you need a mobile optimized site.

If you’d like to learn more about your websites current performance and how you can improve the performance/ traffic coming to your site…feel free to reach out to us online!


Free Mobile Optimization Tools

To see how the mobile version of your website performs or to get ideas of how you can improve the performance of your mobile site, check out one of the FREE mobile website optimization tools below.


naps webinar parqa

Is Your Website Your Best Salesperson?

WATCH IT TODAY.

Join Parqa’s CEO & OWNER, Tony Sorensen, as he explains insights he has learned regarding the website optimization, content marketing, and how important they are in making your website your company’s best salesperson. Some of the topics he will be discussing are:

  • An overview of content marketing and tactics your firm can execute this year
  • Insider information on what clients look for when they engage with your website
  • Tips on how to optimize your website and job boards to attract the best candidates in the industry
  • Marketing tactics you can implement this week to outplay your competition

ABOUT PARQA

Parqa was founded with a passion to help staffing firms nationwide take their online presence to the next level and establish branding online. Our agency brings extensive knowledge of the recruiting industry to its search firms clients, and offers digital services, focused on generating new client leads, candidate leads, online visibility, and brand credibility with content marketing. Learn more about driving leads and building your brand online.

Presenter:

Tony Sorensen

CEO & OWNER, PARQA

Tony Sorensen is the founding visionary of Parqa. As a 20-year veteran and thought leader in the staffing/consulting and executive search industries Tony is an industry expert on a national level.

Tony is energized by the opportunity to pour his knowledge and expertise back into the industry, to help other staffing & recruiting firms find success through proven marketing strategies and tactics by traveling the country speaking at national conferences (i.e. NAPS National Conference, ASA (American Staffing Association), The Pinnacle Society, NYSA (New York Staffing Association), TechServe Alliance, etc. & regularly contributing to well-known industry publications (i.e. EMInfo, the Star Tribune, the Minneapolis/St. Paul Business Journal, and several others.

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