Archives for The Basics of SEO

What is SEO? – Beyond the Keywords

More times that I can count, I hear people say things like “I don’t need SEO services because my site already has keywords included.” What I love to do is help people learn and understand that SEO isn’t just about the keywords on the page, but about the overall experience search engine crawlers have on the site and, in turn, how consumers see and interact with the site. Related Post: How Long Does it Take for SEO to Produce Results? ➢   It’s true. SEO used to be about things like keyword stuffing, link farms, etc. We all remember the
Read More

Black Hat vs. White Hat SEO: What’s the Difference?

The difference between Black Hat & White Hat SEO refers to the techniques used when trying to improve a website’s search engine ranking. Black Hat SEO: Focuses on utilizing techniques and strategies to deceive search engines into ranking their particular websites higher on search results.  It’s typically used by those looking to see immediate & quick results, rather than a long-term investment.  Often times Black hat SEO focuses on only search engines and not so much a human audience. Black Hat techniques that are seen as deceptive and violate Google’s Webmaster Guidelines include: Keyword Stuffing: “Keyword stuffing” refers to the
Read More