Archives for Strategic Marketing

Webinar: Growing Your Personal Brand on LinkedIn for Recruiters

August 14, 2018 – Parqa’s Founder, Tony Sorensen shares exactly how he and Versique Search & Consulting went from 0 to 20,000+ followers on LinkedIn, and how you can too. This is a can’t miss webinar for staffing firm owners and recruiters, both new and experienced! In the webinar, we discuss: How employer branding impacts your ability to attract top talent A simple trick to make your bio jump off the page How to position your firm and build your brand’s story Watch the recording here We discuss the next steps from sourcing clients, putting your skillsets to the top of the
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Redesigning Your Website? Why You Need to Work with an SEO Firm

Why Do I Need an SEO Firm? When redesigning your website, it is vital to take SEO into consideration. If your website isn’t easy for Google to crawl, doesn’t provide a simple UX, and portray trust to your customers, no amount of keyword optimization or SEO magic is going to help you improve search engine rankings, grow your online presence or increase online leads/ revenue. To ensure your new site will resonate with your targeted audience — and to save yourself from costly headaches down the road — SEO needs to be integrated into your website redesign strategy from the
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How To Build Your Brand Through Digital Marketing

The word branding gets thrown around a lot in the business world, but what does it actually mean in the age of digital marketing? The goal of branding is to help your company establish its position in the marketplace for the long-term. It’s the way you give meaning to your products and services by creating a uniqueness in your clients (and potential clients’) minds. Branding is strategic—whereas marketing is tactical. Marketing contributes to your brand but the truth is, your brand is bigger than any one particular marketing or sales effort. The question is no longer: “Should we be doing
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