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Is the Staffing and Recruiting Industry Ready for Takeoff Again?

Unemployment is down, job orders are up, and marketing conversations are happening all the time.

Are we finally out of the weeds after a chaotic six months of uncertainty?

Based on the sheer volume of job orders our sister executive search company Versique has had in the month of September, and the nonstop inquiries for marketing help, we are cautiously optimistic. 

With kids going back to school and rumors of a vaccine around the corner, what can staffing and recruiting firms expect over the next few months? This blog will dive into several promising indicators of growth.

Unemployment Rate Dropping

The U.S. Bureau of Labor Statistics reported that at the end of August, the unemployment rate fell to 8.40 percent! At first glance, this isn’t a brag-worthy unemployment rate by any means but compared to the 14.70 percent it was at in April, this is worth celebrating. The biggest question now is whether that number will continue to decrease to the record lows we experienced before COVID. While impossible to accurately predict, (knocks on woods), the unemployment rate is on track to continue dropping.

Marketing Investments

Are you wondering, “why would investing in marketing be a leading indicator of economic growth in the staffing industry?” Well, as a staffing marketing agency that lost a decent chunk of business during the economic downturn, we experienced firsthand that marketing and sales teams are typically the first divisions to be cut in most recruiting agencies. Once these departments are revived or resumed, it’s generally a good sign of recovery.

The good news is that we’re seeing a massive influx of interest in firms willing to invest in marketing initiatives again. Whether that’s hiring staff back or outsourcing marketing to an agency, this is a fantastic growth indicator. 

At Parqa alone, we’ve partnered with more clients than we ever did pre-pandemic which has been amazing to have so many meaningful marketing growth conversations again. Over and over, we’re seeing that many staffing and recruiting agencies are using this time to invest in their brands, redesign their websites, and unleash digital marketing campaigns.

Payroll On The Rise

Another key indicator of national growth is the payroll rate. In August, the total payroll employment rose by 1.4 million, which follows a pattern of large increases over the last three months. A few of the notable job gains include retail trade, professional & business services, leisure & hospitality, and education & health services. 

In addition, our sister search company Versique is also experiencing a record month in terms of closing new clients and undertaking new projects. In fact, Versique is even ahead of where they were last year at this time.

In closing, 

The pandemic is still out there and anything can happen. Despite that, we are indeed seeing some sturdy signs of growth, especially in the staffing and recruiting industry that has me cautiously optimistic for the remainder of the year.

My sincere hope is that this blog took a little of the “panic” out of pandemic and that your firm is on track to come out ahead.  Are you ready for this next phase of growth?

Is it Time to Refresh Your Staffing and Recruiting Website?

As a staffing and recruiting firm owner, you’re always grappling with major business decisions. From growing your firm through business development to finding the best tools and technologies to help your recruiters fill searches and job orders, there is no shortage of critical issues that require your attention.

For many owners, dealing with all of these pressing issues forces them to put their marketing, and in particular, their website, on the back burner. As a digital marketing agency that specializes in tackling digital transformation for staffing and recruiting firms, we see this critical misstep time and time again. If you want to grow your firm, it’s a misstep you can’t afford to commit.

But how do firms know when their website is due for a refresh? We recently hosted a webinar and published an eBook on this very topic. Here are some of the highlights.

Does the Look of Your Site Feel Old?

In the staffing and recruiting world, a first impression carries a ton of weight. They are plenty of firms out there who can solve the hiring challenges that employers are struggling with, and a bad first impression can send a lead directly to your competition. You should think of the look and feel of your website as the first impression your firm has with a visitor.

So ask yourself, what will a new visitor to your site think of your website? Will they have a positive first experience? Will they be turned off by an outdated, unoriginal, or boring design? If you can’t answer with confidence that a new lead will find the design of your website appealing, it’s time to refresh your site

Related Post: Redesign Your Website? Why You Need to Work with an SEO Firm ➢


How Quickly Does Your Website Load?

In today’s on-the-go, instant-satisfaction world, potential leads will not patiently wait for your website to load. If pages on your site take more than three seconds to load, you have some performance issues that require attention.

Your staffing and recruiting website does not need to be a super-charged sports car with light-speed load times, but if your site is performing like a Vespa, it’s time to refresh your site.

Related Post: 9 Stats That Prove the Importance of Website Design ➢

What Does Your Website Say About Your Firm?

Today’s buyer conducts a lot of research before they deem a vendor worthy of their engagement. That means that they’ll be hopping all-around your website to see if your firm is credible enough to solve their business challenges. Is the content on your site going to accurately demonstrate your firm’s reputation? Or will your content fall flat and send them seeking out another firm?

The content on your site must convince visitors that your firm not only understands their unique pain points but has the ability to solve them. If your content is not focused, aligned with your current business initiatives, and engaging, it’s time to overhaul it and create new, compelling content. 

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