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staffing & recruiting

Beyond4Growth_Fireside Chat

Staffing & Recruiting Behind the Scenes: The Importance of Executing Your Vision (EOS Framework)

May 21, 2021

Do you have a vision for your company? Most likely. But do you have a way to execute that vision to create lasting success? You’re not alone if you’ve found consistent sticking points with people, processes, and/or tools as your business has grown. EOS (Entrepreneurial Operating System) provides a framework to clearly define your vision, identify and overcome obstacles, and actually make things happen to get what you want out of your business. Tune in to hear:

  • What is EOS? How can it help drive success? (No matter the stage of your company.)
  • How to identify, discuss, and solve your company’s root issues with people, processes, and tools.
  • How to stop “discussing the heck out of it,” and ensure your vision is actually executed.
  • Bonus: Hear first-hand how staffing firms have seen success through implementing EOS.

The Presenters:

Kelli Schutrop
Director of Sales & Marketing, Parqa

Kelli Schutrop is the Director of Sales & Marketing at Parqa and has more than a decade of marketing experience including marcom, PR, branding, and digital – focused specifically on the staffing industry. She spent years leading marketing in-house at staffing + recruiting firms and has consulted hundreds of owners across the country on how to utilize strategic digital marketing to drive results for their businesses. Kelli thrives off small business growth, and previously in her career she managed marketing for an executive search and consulting firm which received 50% of its revenue through inbound marketing strategies.

Derek Pittak
Founder & President, Beyond4Growth

Derek Pittak is the Founder & President of Beyond4Growth and has a passion for helping staffing and recruiting firms execute their vision utilizing EOS (Entrepreneurial Operating System). Derek has spent years in the staffing industry, including most recently as COO for TalentLaunch, a $130M portfolio of staffing firms, where he discovered EOS and served as the organization’s Integrator. After realizing this framework was instrumental in leading change and growth for the business, he applied this methodology to the full network of companies. Now, as a Certified EOS Implementor, Derek launched his own company, Beyond4Growth, to help staffing and recruiting firms across the country achieve their goals.

Staffing and Recruiting behind the scenes_Pressing Workforce Trends for 2021

Staffing & Recruiting Behind the Scenes: Pressing Workforce Trends for 2021

May 11, 2021

As the workforce and hiring trends shift in 2021, it’s more important than ever for staffing firms to focus on pressing workforce topics including temp workforce advocacy, back-office risk exposure, and how to add value to clients who are shifting to direct sourcing models. Angela Alberty, the Co-Founder of myBasePay, joins Kelli Schutrop for this fireside chat. Tune in to hear about:

  • The Great Re-hire and ramp-up needed for staffing agencies in this anticipated year of growth
  • Advocacy needs for the external/temp workforce
  • The risk exposure of a staffing agency in the back office
  • Direct Sourcing driving new opportunities for staffing companies

The Presenters:

Kelli Schutrop
Director of Sales & Marketing, Parqa

Kelli Schutrop is the Director of Sales & Marketing at Parqa and has more than a decade of marketing experience including marcom, PR, branding, and digital – focused specifically on the staffing industry. She spent years leading marketing in-house at staffing + recruiting firms and has consulted hundreds of owners across the country on how to utilize strategic digital marketing to drive results for their businesses. Kelli thrives off small business growth, and previously in her career she managed marketing for an executive search and consulting firm which received 50% of its revenue through inbound marketing strategies.

Angela Alberty
Co-Founder & VP of Business Development, myBasePay

Angela Alberty is the Co-Founder & VP at myBasePay and has studied workforce trends for the past decade. As an expert in the Operational Stack for staffing agencies, she is a thought leader and advocate for the Contingent Worker population. Her diverse background in areas of business development, marketing, and operational oversight has led to hundreds of strategized implementation efforts for contract and project-based workforce deployment programs – leading to the employment of thousands of temporary workers across the globe. myBasePay supports the recruiting/staffing industry in funding, compliance, technological infrastructure, assumed liability, and administrative oversight.

Staffing & Recruiting Behind the Scenes: The Importance of Tech Stack Adoption

April 19, 2021

Lauren B. Jones, Founder of Leap Consulting Solutions, joins Kelli Schutrop in this fireside chat to discuss how staffing firms should wisely approach their tech stack in 2021 – from business goal alignment to selection and implementation to adoption. In this conversation, you’ll hear:

  • How tech stacks looked then, now, and how they’ll look in the future
  • The future of in-house + consultant tech experts to propel you ahead of the competition
  • Key insights to consider when selecting new technologies based on your business goals
  • How change management and adoption strategies can rapidly compound your success

The Presenters:

Kelli Schutrop
Director of Sales & Marketing, Parqa

Kelli Schutrop is the Director of Sales & Marketing at Parqa and has more than a decade of marketing experience including marcom, PR, branding, and digital – focused specifically on the staffing industry. She spent years leading marketing in-house at staffing + recruiting firms and has consulted hundreds of owners across the country on how to utilize strategic digital marketing to drive results for their businesses. Kelli thrives off small business growth and previously in her career, she managed marketing for an executive search and consulting firm which received 50% of its revenue through inbound marketing strategies.

Lauren B. Jones
Founder, Leap Consulting Solutions

Lauren B. Jones has been a leader, influencer, and innovator in the staffing industry for more than 23 years. Lauren’s love and obsession for technology has helped shaped her career and provided a stellar reputation as a tech stack expert, industry trailblazer, and business operations guru. After spending years managing teams in the staffing industry – including leading a $160M staffing division in Northern California – she shifted gears in 2013 to focus on building tech stacks for staffing firms. She founded Leap Consulting Solutions with the intent of supporting businesses in adding clarity to the steps required to digitally transform with excellence.

Staffingtec fireside chat

Staffing & Recruiting Behind the Scenes: How To Master The Rapidly Changing Staffing Technology Landscape

April 7, 2021

StaffingTec’s Founder Maurice Fuller joins Kelli Schutrop in this fireside chat for a conversation about how technology is rapidly changing how we do work, and what it means for the staffing industry. From this chat, you will learn the following:

  • Benefits of staying on top of technology in your staffing practices
  • Importance of Robotic Process Automation, autonomous staffing, and other key trends
  • Sampling of companies who are rocking technology adoption in 2021
  • Key takeaways for staffing firms eager to be on the cutting edge of technology

The Presenters:

Kelli Schutrop
Director of Sales & Marketing, Parqa

Kelli Schutrop is the Director of Sales & Marketing at Parqa and has more than a decade of marketing experience including marcom, PR, branding, and digital – focused specifically on the staffing industry. She spent years leading marketing in-house at staffing + recruiting firms and has consulted hundreds of owners across the country on how to utilize strategic digital marketing to drive results for their businesses. Kelli thrives off small business growth and previously in her career, she managed marketing for an executive search and consulting firm which received 50% of its revenue through inbound marketing strategies.

Maurice Fuller
Founder, StaffingTec

Maurice is the Founder of StaffingTec and has more than 25 years of staffing industry leadership experience. He has been leading technology initiatives for more than two decades and is widely recognized as a staffing technology expert. Maurice is a sought-after consultant, advisor, and speaker on digital transformation. Previously, Maurice was Vice President at Wimmer Solutions, an IT staffing and consulting firm, where he led large SOW programs for Microsoft as well as internal growth and efficiency initiatives. Before Wimmer, Maurice was Executive Director of Operations for CompuCom’s $150M staffing division where he led multiple functional areas including IT and marketing. Maurice has MBA and MSEE degrees from NYIT and the University of Washington, respectively.

fireside chat digital transformation

Staffing & Recruiting Behind the Scenes: The Importance of Digitizing Your Company

February 16, 2021

HealthCare Recruiter International’s President & CEO Jon Guidi joined our very own Kelli Schutrop in this fireside chat to discuss the new digital transformation sweeping the staffing & recruiting sector. Gain insight on the following:

  • Benefits of Digitizing Business (e.g., recruiters can work with people seeking their expertise, high-interest convos)
  • How to Create Demand (seeing an opportunity in the market and building/attracting lead interest through marketing)
  • Importance of Diversification (especially given these unique times)
  • FTE vs Outsourcing Marketing
  • The Power of a Dashboard (making data-driven business decisions)
  • And more!

The Presenters:

Kelli Schutrop
Director of Sales & Marketing, Parqa

As Director of Sales & Marketing, Kelli helps CEOs, owners, and visionaries transform their business goals into realities by building brands and driving qualified leads. She formerly managed marketing and communications in-house for leading executive search and consulting firms, and now with Parqa has provided marketing consulting to hundreds of staffing and recruiting firms nationwide. Kelli has spoken on the topic of digital marketing for the staffing industry through podcasts, webinars, and industry conferences.

Jon Guidi
CEO, HealthCare Recruiters International

Jon is currently the CEO of Healthcare Recruiters International and leads the Executive Search practice. Jon has managed many key relationships across a variety of sectors and is an expert in developing recruiting strategies to scale a business that requires a specialized workforce. He is also a regular speaker at global recruiting events and is widely considered a thought leader on innovation and technology usage in the recruitment sector.

social proof fireside chat

Staffing & Recruiting Behind the Scenes: The Importance of Social Proof

February 16, 2021

What is social proof, and why does it matter to you as a staffing and recruiting professional? Our Kelli Schutrop teamed up with Adam Conrad from Great Recruiters to bring you a fireside chat talking about this important subject.

In this talk, you will learn:
• What is social proof and how it shows up in life (non-staffing industry, in your day-to-day purchases)
• How a candidate’s journey is changing in this new digital transformation landscape
• The importance of attracting quick feedback as candidates and clients experience working with you
• What to do with the candidate and client feedback
• Use cases for social proof in the staffing industry

The Presenters:

Kelli Schutrop
Director of Sales & Marketing, Parqa

As Director of Sales & Marketing, Kelli helps CEOs, owners, and visionaries transform their business goals into realities by building brands and driving qualified leads. She formerly managed marketing and communications in-house for leading executive search and consulting firms, and now with Parqa has provided marketing consulting to hundreds of staffing and recruiting firms nationwide. Kelli has spoken on the topic of digital marketing for the staffing industry through podcasts, webinars, and industry conferences.

Adam Conrad
Founder, GreatRecruiters

Adam is the Founder of GreatRecruiters, a real-time experience and reputation management platform specifically built for recruiters and staffing firms. He’s been in and around the staffing industry for over 20 years. He’s had roles as a recruiter, managed recruitment teams, and led operations for a $40 million staffing firm. He’s always been an early adopter of technology and how it helps create more trust and transparency between recruiters and their candidates. Connect with Adam on LinkedIn.

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