Archives for Social Media Tips

The Proven Process: Digital Marketing Made Simple

At Parqa, we use a simple, three-step “proven process” to help guide our customers to the results they hired us to help them achieve. As a digital marketing company, we hear from potential clients all the time, “I just want more leads for my team.” Like many things in life it’s simple in theory but not quite so straight forward in practice. There’s no silver bullet in business or in life. Success is defined by a process of doing a lot of little things correctly over a long period of time to get consistently positive results.  The process we adhere to is this simple equation: brand credibility + online visibility + lead generation.  Why can’t you
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How to Create Social Media Consistency for Your Company

Consistency is key in social media marketing. If you’re marketing your brand on social media, it’s important to make sure that your social media profiles and content align with your brand goals. Who you are, what you do and why you’re different should all be highlighted on social media just like it would be on your website.   Here are some things to consider when tracking your marketing efforts to see if you have a consistent brand presence on your social media channels.   Related Post: Case Study: Creating A Social Media Strategy ➢ Completing Your Profiles   Your social profiles are a representation of your brand, they should attract and encourage prospective
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3 Ways to Succeed with Candidate-Focused Marketing

Recently, Parqa presented and hosted booths at the Naps and TechServe Alliance annual conferences. It was enlightening for me to hear the pain points of two aligned but very different industries, recruiting versus staffing, and the everyday struggles that digital marketing can help to mitigate.   Most people are aware of the historically low national unemployment rates we are currently seeing. Unemployment this low means the qualified candidate pool is only going to become more limited. What I took away from both conferences was the opportunity for staffing and recruiting firms to look at how they position themselves to candidates through digital marketing to grow revenue.  Right now, some of you are saying, “Clients pay the bills, not the candidates! I would never invest in them!” But wait and hear me out.   In a candidate driven market as we have right now, the
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5 Ways To Recruit Millennial Talent Using Instagram

Sometimes, reaching the highest level of millennial talent can be difficult for recruiters. The good news is that social media has made things a little bit easier. Nearly 88% of people aged 18 to 29 indicated using any form of social media, according to Pew Research Center Study conducted in early 2018.  Businesses aren’t using Instagram as an active recruitment tool, that’s what LinkedIn is for. Companies rely on Instagram as a platform to showcase their brand. Recruiters can utilize Instagram in several ways to broadcast their brand to their target audiences, especially younger generations, like millennials.   Here are five ways you can give your brand the boost it needs to reach top millennial talent using Instagram.  
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5 Reasons Your Brand Needs a Social Media Strategy

Social media, once viewed as a passing fad, is now a must-have marketing tool for businesses. It’s no longer a question of whether your business needs social media, but is your company using social media to its fullest potential? The days of setting up social profiles and publishing some random content, expecting to get results, are gone. Social media is now an integrated part of a business’s overall marketing strategy. So many businesses are missing key opportunities to see results from social media marketing because they don’t have a strategy in place. Just as your business has financial goals and
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5 LinkedIn Best Practices – To Become a Recruiter of Choice

Did you know that 87% of users trust LinkedIn as a source of information? Or that 75% of buyers use social media in their decision-making process?  It’s a fact. In today’s business world, both companies and their employees need to be active on social media. That doesn’t mean you have to be on every social platform and posting multiple times a day, but you do need to have a solid presence. Why? Because people are always searching online, and you need to ask yourself – What will they find if they come across your profile? Are you someone they would just glance at or does your online presence make you look like
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Is Your Online Brand Aligned with Your Personal Brand?

There is no doubt that a recruiter’s reputation plays a significant role in landing a search. There are thousands and thousands of small recruiting firms in the United States that have built their companies one handshake at a time. Hopefully, as their reputation in a given market grows so does their business.  While the need to create a trusted partnership with a potential client will never go away, the market is changing, and recruiters in companies both large and small need to develop their brand online. Related Post 5 Ways To Ramp Up Your Personal Branding On LinkedIn ➢ Your Personal
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How to Create the Right Blog Image

When you’re scrolling through social media, what catches your eye the most? For me personally, it’s the images. Striking, exciting, adventurous photos catch my eye – no matter what the topic is. In fact, a post that includes an image has a 650% higher engagement rate than a post that’s made up of only text. So clearly, it’s crucial to include images – but how? Related Post: What Is Your Websites UX? & Why It’s Important ➢ Make it Appealing Stock photos can be boring – we’ve all seen the two coworkers shaking hands, a group of people chatting &
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