Archives for SEO Agency

PPC Match Types for Recruiters

As any recruiter knows, generating leads online has become more and more critical.  Mobile web traffic is integral, we rarely go very far without our handy-dandy smartphone nowadays.  People are more attached to their phone than their wallets.  How crazy is that? Today I wanted to talk about match types and the importance of utilizing the right set up.  Match types in the PPC world allow you to cast a small or large net depending on your traffic goals. Related Post: How Your Recruiting Firm Should Approach Competitor Negative Keywords ➢   Google has 4 match types for recruiters using
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Google Reviews: How to Get Rid of an Inaccurate Google Review?

So, you’ve been given a bad Google review. Most companies have, and sometimes it’s something you simply can’t avoid. But what happens if the review is wrong? What if the review is misleading, the wrong location, or even the wrong company? Each of these can be very damaging to your brand. Let’s break down a few simple tips on how to get rid of inaccurate Google reviews.   Types of Reviews Google Will Remove While there’s no recourse for having Google delete a bad review, they will intervene and remove damaging reviews that are inaccurate. There are a number of
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How Your Recruiting Firm Should Approach Competitor Negative Keywords

As a recruiting firm, you want to make sure you’re not spending your marketing budget on the wrong keywords or unintentional calls. Recruiting firms using PPC have to really look at the negative keywords they are using, as well as the competitors they are showing up for, to ensure they’re not wasting valuable ad spend on false conversions. For example, if you’re a staffing firm and you want to show up for the keyword staffing agency near me, you want to make sure you have all the major competitor names in your area as negative keywords. Related Post: What is
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Schema Structured Data: What It Is and How to Implement It on Your Website

Structured data is a way for search engines to organize the content in your HTML by providing explicit clues about the meaning of the page using semantic vocabulary. Google and other search engines created a structured data standard called Schema.org. Google recommends using JSON LD and schema.org. Here is an example of ATT and Verizon using reviews and price schema: Schema.org (often called Schema) was launched by Bing, Google and Yahoo! to create and support common schemas. Schemas are a semantic vocabulary of tags (or microdata) that you can add to your HTML source code to improve the way Google
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Redesigning Your Website? Why You Need to Work with an SEO Firm

Why Do I Need an SEO Firm? When redesigning your website, it is vital to take SEO into consideration. If your website isn’t easy for Google to crawl, doesn’t provide a simple UX, and portray trust to your customers, no amount of keyword optimization or SEO magic is going to help you improve search engine rankings, grow your online presence or increase online leads/ revenue. To ensure your new site will resonate with your targeted audience — and to save yourself from costly headaches down the road — SEO needs to be integrated into your website redesign strategy from the
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