Built for the Future: Leveraging Technology and Automation for Growth

March 4, 2021

About the Digital Marketing Webinar

Marketing Technology is rapidly changing the landscape of staffing and recruiting. Five years ago, if you had an updated website, you were ahead of the game. Today, it is expected that your website is an extension of your sales team. Early adaptors to marketing automation are already on their way to positioning themselves ahead of the pack.

New advances are changing the way staffing and recruiting teams connect with potential clients and candidates as well as a host of new tools to run your digital marketing strategy. Are you reaching clients where they spend their time online? Can they find you when they need a position filled? Do automated emails send out to your newly active candidates?

The team at Parqa are experts in building and maintaining comprehensive digital marketing programs and automation designed specifically for your niche and your firm’s unique needs.

Presenter:

Jared Hummel

PRESIDENT, PARQA

Jared Hummel is an experienced business leader with a history of building start-up organizations into streamlined, revenue-generating companies. As the President of Parqa, he leads with a strong financial background and is motivated by enhancing growth and finding solutions to complex operating and execution-based challenges. He enjoys working with company leaders to integrate digital strategies into overall business decisions – with an emphasis on nurturing clients and candidates through automation – to drive revenue. At Parqa, he combines his finance, operations, and marketing background to help fuel growth for the company as well as its partners across the country.

Play To Win: Planning Your 2021 Marketing Strategy

February 15, 2021

About the Webinar

In this session, we discuss key elements for planning your 2021 Marketing Strategy, specifically related to achieving your business goals. We walk you through how to:

Define and speak to your core audience
Create an online presence that clearly defines your value proposition (using the StoryBrand Methodology)
Determine your most urgent needs and strategic proactive initiatives (read: create your marketing plan)
Confirm your delivery/accountability team to implement your strategy
Put your plan into motion…so it’s not just another good idea stuck in your notebook
Bonus: Create realistic expectations for measurement and ROI

Presenter:

Kelli Schutrop

VP OF SALES, PARQA

As Vice President of Sales, Kelli helps CEOs, owners, and visionaries transform their business goals into realities by building brands and driving qualified leads. She has managed marketing and communications for leading executive search and consulting firms, and has provided marketing consulting to more than 18 brands, including one of the country’s top advertising agencies (Olson) and one of the country’s top search and consulting firms (Versique).

The Proven Process: How Marketing Can Help You Come Out of COVID-19 Stronger

February 15, 2021

About the Webinar

COVID was the curveball no one expected. We are X months into our “new normal” and everything is virtual. Prospective clients are looking online to validate (or discredit) their decision to partner with you. Does your online presence help or hurt you? Whether you’ve been investing in successful marketing for years or have not given it much thought, it’s time to learn The Proven Process of Digital Marketing and how building your brand credibility, online visibility, and lead generation will help you come out of COVID stronger. This presentation will provide tangible takeaways you can implement (internally) within days, as well as a roadmap to implement marketing the right way to achieve results for years to come.

Presenter:

Kelli Schutrop

VP OF SALES, PARQA

10 Brand Questions Every Staffing and Recruiting Firm Should Be Asking Now

April 6, 2020

About the Webinar

With the fluid nature of the market today, many Staffing and Recruiting Firms are looking for ways they can weather current market uncertainty and come out on the other side stronger than they were entering 2020. One of the most effective and often overlooked ways you can minimize dips in your business while coming out in a position of strength is by investing time and resources towards brand awareness and visibility on LinkedIn.

During “10 Brand Questions Every Staffing and Recruiting Firm Should be Asking Now” we’re going to sit down with Chanel Schmidt, Director of Creative Services at Parqa Digital Marketing to discuss how staffing and recruiting firms can start focusing on building brand awareness and when they should start considering a paid strategy to increase their reach. Chanel has gained unique insights through working with staffing and recruiting firms of all shapes and sizes to build effective brand strategies.

First Five: How do I get started building my brand today?

• Why does having a great brand presence on LinkedIn matter?
• What are the most essential factors of building and maintaining a brand on LinkedIn?
• What types of content should I post to build a great brand as staffing/recruiting company?
• How often should you post organically? Why is it important to post regularly?
• Paid LinkedIn – if I have my organic presence at all-star level, where do I start with paid LinkedIn campaigns?

Last Five: What can I expect from investing in a paid branding and lead generation strategy?

• How does LinkedIn’s brand awareness/lead gen service work?
• What sort of impact can I expect it to have on business?
• How do I quantify the results? How can I connect this to requisitions or revenue?
• How much time does it take to execute a paid strategy on a daily/weekly basis?
• What sort of positive or negative feedback do you hear consistently?

Presenter:

Chanel Schmidt

DIRECTOR OF CREATIVE SERVICES, PARQA

Chanel Schmidt is a driven and creative social media marketer with a proven track record of building marketing strategies and leveraging relationships to deliver results. As the Director of Creative Services at Parqa, Chanel leads all brand and client campaigns across the social media landscape from strategy to execution. Motivated by positivity, creativity and helping others, Chanel is passionate about strategic campaign planning, problem-solving and team building. What makes her tick? Understanding how social cohesively integrates within the broader media universe to deliver against business objectives. In her previous role, Chanel helped transform social media into the highest ROI-driving media channel in the organization, while growing the company’s influencer marketing program by more than 20x.

How to Make Your Brand More Attractive to New Leads

November 27, 2019

At Parqa, we believe there are three integral pillars that hold up successful digital marketing campaigns: brand credibility, online visibility, and lead generation—and there’s a good reason we start that list with brand credibility. First and foremost, the credibility of your brand is what encourages, or discourages, leads to pick up the phone and call you. And, in today’s digital world, the very first assessment of your brand most often happens in one place: your website.

While there is much more that contributes and enhances your overall brand credibility, below we’ll take a closer look at how impactful a good website can be and insights into how you can make sure yours is a step ahead of the competition.

Your Website and Brand Credibility

So much of a consumer’s buying decision takes place before they ever email you, call you, or come into your office. When someone receives a message from you or comes into contact with something about your firm, typically the very first thing they do is immediately go to your website. The presence your business has online is vital to the credibility of your brand and the likelihood of a potential client becoming a client.

We like to use the analogy of the CEO of a $100 million dollar company that wants to meet with you and assess if your firm is the right one to do business with. Would you invite them to your house, greet them in sweatpants, and then profess your expertise? No, you wouldn’t. But you would invite them to your new, freshly designed office space and greet them in a suit and tie.

Your website and other online mediums function in the same exact way. Does your website sport a clean, professional design, navigate smoothly, and provide relevant, insight information? Is it a reputable extension of the professional mastery your firm has earned over the years? Or is it clunky, out-of-date, slow, and devoid of any content that positions you as a thought leader within your niche?

To dress up your website as the salesman it should be, always ask yourself these questions:

Does our website tell the story of our credibility, expertise, and differentiators?
As soon as a client (or candidate) sees our website, could they easily identify what we do best?
Is our website intuitive and easy to use, or is it making potential leads jump through unnecessary hoops to contact us?

Your website doesn’t sleep, doesn’t call in sick, and can engage with thousands of prospects at a time. If your website isn’t reaching its potential, you’re missing out on a massive opportunity to build and reinforce the credibility of your brand.

For a more exhaustive break-down on how your brand credibility can attract new leads, including the value of social media and online visibility, here’s our latest webinar on the topic.

marketing team in a team meeting Digital Marketing

The Future of Digital Marketing is Now

October 31, 2019

About the Webinar

It’s no surprise that technology is rapidly changing the landscape of staffing and recruiting. It’s changing the way that your team interacts with clients and the way they source candidates, but one of the biggest changes is in digital marketing.

New advances are introducing firms like yours to new methods of connecting with potential clients and candidates as well as a host of new tools to run your digital marketing program. Are you reaching clients where they spend their time online? Can they find you when they need a position filled?

The team at Parqa are experts in building and running comprehensive digital marketing programs designed specifically for your niche and your firm’s unique needs. This webinar, hosted by Parqa President Jared Hummel, is a detailed overview of the rapidly changing landscape of digital marketing for staffing and recruiting firms.

Who Should Watch This Webinar?

Staffing and recruiting firms who are new to digital marketing
Teams who could benefit from an active approach to digital lead generation
Staffing and recruiting leaders who want the most out of their marketing budget
Sales leaders who want digital marketing to bolster their lead generation arsenal

Presenter:

Jared Hummel

PRESIDENT, PARQA

Jared is an experienced professional with a history of building start-up organizations into winners. As the President of Parqa, he brings his financial expertise and passion to enhance growth and find solutions to complex operating and execution challenges, both internally and externally. He enjoys decision making and leadership in his daily responsibilities. Jared has had the opportunity to work in complex manufacturing and service-driven environments, and through complex financial transactions that have allowed him to build a very broad skill set in the operations and financial management of closely-held high growth companies.

Do You Want New Clients to Convert on Your Website? You’re Forgetting One Thing

August 5, 2019

If you’re like most staffing and recruiting firm owners, you want your website to convert new clients. You and your team are already working diligently to make connections, seek out opportunities, and do all the legwork to generate outbound efforts.

Are new clients finding you online? Do they call you or fill out a form and tell you they have a search or req they want your team to work on? Wouldn’t that be wonderful? It may happen from time to time, but if it’s not happening consistently, let’s talk about why…

Are You Set Up for Success Online?

When it comes to attracting attention from new clients with your online presence, you must keep three strategic principles in mind. Does your credibility live online? Is your website visible? Have you provided ways on your website to generate leads?

To learn what steps to take to succeed in each of these key areas, check out this article below by Parqa’s VP of Strategy.

These are the basic principles to making sure your website and online presence are working for you. Who needs a digital brochure when you can have a digital salesperson? Let’s assume you’ve mastered the first two principles and now you want to focus on lead generation.

If you look outside the staffing and recruiting industry, many other industries are embracing inbound marketing. While it’s certainly not as prominent in the staffing and recruiting industry, if you put this strategy in place, you will be ahead of your competition.

Are You a Giver or a Taker? It Makes a Big Difference

Let’s start with an example. If you’re at a networking event – let’s say a thought leadership speaking event where you know your potential clients will attend. You meet someone you know could be a potential client. How do you start the conversation with them?

Option 1:

“Hi Jen, I’m Frank. I work for XYZ Technology Staffing, and we can help you fill your IT roles. We’re the best. Let’s schedule time – I’ll come to you. When can we meet?”

Option 2:

“Hi Jen, I’m Frank. What drew you to this event?” (You then develop a nice conversation about how the thought leadership from the speaker is relevant to her pain points, and she actually didn’t know about your company or what they did, but may have a need in the future. She’d be interested in attending a future event like this one if, your company hosted it and talked about the same topic. You agree it was nice to meet one another, share business cards, connect on LinkedIn, and part ways. You walk away and take mental note that an event hosted by your company on topic ABC would attract more people like Jen.)

Are you offering content about your clients’ pain points on your website? For every client ready to fill out a Contact Us form and schedule a call, there are 15 more who have pain points you can offer insight on but aren’t ready to schedule a call. There are 15 more Jen’s out there. What are you doing to get in front of them?

Most staffing and recruiting firms start with blogging. This is an excellent way to get people into the “top of the funnel”

It’s content that helps you rank online through search engine optimization, and gives your team a way to promote your thought leadership through outbound emails, email marketing, social media, etc.

Why Gated Content is the Ticket to More Client Leads

But what most firms don’t do, is create gated content. If you create an ebook, like a salary guide, people will trade their information to gain access to it.

Now, this is not that warm lead raising their hand to say “please call me right now, I want to talk about my hiring needs,” but it is them saying “I’m interested in this topic and want to learn more about it.” It gives you the opportunity to be a thought leader, just like in the example above.

It also gives you an opportunity to nurture that warm lead by sending them additional relevant information over the course of time. You’re helping them move down the funnel/through the buyers’ journey with the goal of them filling out that lovely Contact Us form on your website. After viewing you as a thought leader, why would they go to anyone else?

(If you want to learn more about gated vs. ungated content, check out Parqa’s Senior Marketing Automation Specialist’ blog on “Gated vs. Ungated Content: When to Use Each.”)

If the only form on your website is the Contact Us form, you’re missing out on a big opportunity. Be like Frank in Example B. Host an event. Create gated content. Provide ways for clients to use you as a resource and who knows, they may ask you to help them with their hiring needs in the future!

If you’re ready to take your inbound marketing plan to the next level, schedule a free consultation with us today and see what Parqa can do for you.

The Proven Process: Digital Marketing Made Simple – Part 1

June 4, 2019

At Parqa, we use a simple, three-step “proven process” to help guide our customers to the results they hired us to help them achieve. As a digital marketing company, we hear from potential clients all the time, “I just want more leads for my team.” Like many things in life it’s simple in theory but not quite so straight forward in practice. There’s no silver bullet in business or in life. Success is defined by a process of doing a lot of little things correctly over a long period of time to get consistently positive results.

The process we adhere to is this simple equation: brand credibility + online visibility + lead generation.

Why can’t you just skip to lead generation you ask? Because the process doesn’t work like that in digital marketing or anywhere in your professional life.

Before you can just get leads to call, you must have a credible brand (that is why it’s first in our equation). In the digital world, you may only have a few seconds to impress someone that came to learn more about you. If you don’t have credibility up and down your digital platforms, you are simply losing out on any investment you’re making in attracting potential leads to those platforms.

Brand Credibility

In digital marketing, brand identity is the attire you put on every morning before a client meeting. It may not directly correspond to a lead coming in the door, but it gives you and your company long-term credibility. It’s usually visual to the client and is that first impression that you can’t take back. In terms of digital marketing, this is usually the overall appearance and effectiveness of your website and social media accounts.

These items must mirror the image you present when you are on-site with a client or candidate. You wouldn’t invite the CEO of a $100 million company to your house for a first meeting and be in sweat pants when you answer the door, but you would invite them to your new freshly designed office space and greet them with a suit and tie.

More and more clients and candidates are getting the voicemail or LinkedIn message from you or your company and going straight to the internet to learn about you before they ever consider calling you back.

Does your website look professional, easy to navigate and have insightful information? Does your LinkedInprofile have a profile picture, branded images, and your career highlights clearly defined?

Are you posting regularly on social media so people know what the culture is like at your office, what your core values are, what the hot jobs you have are, and insightful information on the industry as a whole?

These are questions that can be further evaluated in my next blog.

Stay tuned for parts two and three that cover the remaining two steps of Parqa’s three-step “proven process” equation: online visibility and lead generation.

Looking to increase your digital marketing efforts? Contact us today.

Proven Process

About the Digital Marketing Webinar

Presenter:

Jared Hummel

About the Webinar

Presenter:

Kelli Schutrop

About the Webinar

Presenter:

Kelli Schutrop

About the Webinar

First Five: How do I get started building my brand today?

Last Five: What can I expect from investing in a paid branding and lead generation strategy?

Presenter:

Chanel Schmidt

Your Website and Brand Credibility

About the Webinar

Presenter:

Jared Hummel

Are You Set Up for Success Online?

Are You a Giver or a Taker? It Makes a Big Difference

Why Gated Content is the Ticket to More Client Leads

Brand Credibility

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