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Bing PPC Ads: The New Frontier for Staffing and Recruiting

As you may have already heard, Microsoft purchased LinkedIn in 2016. Many were wondering what the giant had in the works for the networking platform. After the acquisition, many people speculated that Microsoft planned to expand its pay per click marketing capabilities. With the purchase of LinkedIn, Bing now has a differentiator from Google to separate them from the domination of all the search traffic.  Related Post: How Your Recruiting Firm Should Approach Competitor Negative Keywords ➢ Changes to Bing Advertising  Bing recently announced that you can now target ads toward potential customers on LinkedIn based on their profile information. Some of the parameters include:  Company, such as United Health Group, Cisco, or Boston Scientific  Industry, such as Design, Health Care,
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