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PARQA Hires Travis Webb as Vice President of Sales

PARQA, a full-service digital transformation and performance marketing agency that serves staffing firms throughout the globe, has hired Travis Webb as the company’s Vice President of Sales. As PARQA continues to establish itself as a leader in digital transformation for the staffing industry, the company continues to bring phenomenal leaders into the organization that provides value and strategic direction for its clients.  

PARQA was founded in 2018 to solely dedicate its efforts to the staffing market, subsequently growing by over 100 percent year over year. PARQA will continue to use its intimate experience within the staffing industry to accelerate digital transformation through unparalleled performance marketing strategy and implementation.  

Prior to assuming this role, Webb held a variety of leadership positions within both startups and some of the world’s largest staffing companies. In these positions, Webb transformed multiple branches into top-performing operations in the United States. Webb also led a team that helped his last company enter a new market and experience tremendous growth. In all, Webb managed an annual budget of multiple millions of dollars for some of the largest staffing organizations in the world.  

“I am both honored and thrilled to bring my skill set to PARQA to further deliver modernization to our clients through digital transformation,” Webb said. “I was so attracted to PARQA’s mission to revolutionize the staffing industry, and I believe that our industry is poised for astronomical growth, with technology at the epicenter of that growth. We are at a pivotal time in our industry’s evolution, and I could not be more excited to help bring solutions that truly drive business results for our clients in staffing.” 

 “To get where we want to go, we must surround ourselves with talented people,” said PARQA’s President, Jared Hummel. “Travis not only has a proven track record of delivering strategic results within the technology sector, but he has deep experience within some of the largest staffing companies in the world. Travis understands firsthand the common challenges inhibiting growth in our industry and is uniquely equipped to help PARQA revolutionize the staffing industry.”  

Parqa Hires Julie Haldorson as Executive Vice President

Parqa, a performance marketing agency specializing in the staffing and recruiting industry, has hired Julie Haldorson as Executive Vice President. In this role, Haldorson will be responsible for the day-to-day operations of Parqa. Additionally, Julie will be working with Parqa’s owners and President, Jared Hummel, in further developing the vision of Parqa and defining executable plans to continue the sustainable growth of this thriving Twin Cities marketing agency.

Parqa’s President, Jared Hummel, said, “With Julie’s extensive experience in building high-performing teams and processes, I am confident that we will build a best-in-class delivery team to continue fueling the growth of our current and future clients.”

“Julie is at an elite level when it comes to performance marketing in the Twin Cities,” Hummel continued. “I would argue that there are only a handful of people who are at her level locally. If you had told me 3 years ago, when we started Parqa, that we would attract someone of her expertise to lead our team, I would have never believed it. It is a true testament to all the hard work our current team has put in to get where we are today.”

“As the President of Parqa, I couldn’t be more excited for our team members as they will be able to lean on her subject matter expertise to grow their careers at an even greater pace. Parqa has a niche focus on the staffing industry. The opportunity we saw when we started Parqa was that the industry was 5-7 years behind most industries regarding strategic performance marketing and integrating the available industry-specific technologies. The addition of Julie to our team will allow me to be more engaged with our industry’s emerging tech leaders and the associations that are helping business owners navigate the digital revolution that is taking place in staffing and recruiting. With limited options for marketing and technology consultants with a specialty in the staffing industry, and the high-level delivery team we are building, we can continue to grow our business and provide more value to the industry than anyone else out there.”

Haldorson joins Parqa as a strategic planning and digital marketing expert with over 20 years’ experience in performance-driven digital marketing. She is a systemic thinker with a proven track record of building top-level relationships, getting to the root of business challenges and effectively leading cross-functional teams to implement marketing solutions that drive business value.

“I’m so excited to start this new adventure with an exceptionally talented team,” said Haldorson. “I see such potential in Parqa’s unique position in the marketplace to offer expert digital marketing services focused on an industry they (now “we!”) know so well. I look forward to joining a team that drives innovative strategies and provides tangible business results to a wide portfolio of clients. I’m excited to get to work!”

About Parqa Marketing

Parqa is a digital marketing agency that serves staffing and recruiting firms throughout North America. Parqa helps companies grow through digital marketing strategies that help clients improve their brand credibility, online visibility, and lead generation efforts. Parqa is the sister company to Versique Search & Consulting and actively utilizes its intimate experience within the staffing and recruiting industries to be a market leader.

Parqa Hires Sara Lewandowski as Director of Client Services

Parqa, a full-service digital marketing agency that partners with staffing and recruiting firms throughout North America, has hired Sara Lewandowski as the company’s Director of Client Services.

As Parqa continues to establish itself as a digital marketing leader for staffing and recruiting firms, the company continues to bring phenomenal leaders into the organization who provide value and strategic direction for its clients.

Lewandowski will lead the company’s overall strategic client relationships, building close connections with staffing and recruiting agency leaders. Her extensive experience in larger marketing agencies and executing business strategies for her clients will advance Parqa’s growth initiatives as the business expands its services and the types of clients it is able to provide strategic value to.

Before assuming this role, Lewandowski served in various client relations positions, including Director of Customer Engagement and Account Director roles. She has a proven track record of unlocking revenue growth opportunities for clients and businesses by helping them leverage digital marketing strategies and technologies.

Having spent time in both corporate and agency settings, she is well-positioned to help fuel Parqa’s growth and improve clients’ outcomes.

I’m extremely fortunate to have the opportunity to help Parqa continue to deliver exceptional results to its many clients in the staffing and recruiting industry,” said Lewandowski. “I’ve really enjoyed working in an agency setting in the past, and I’m looking forward to returning to it. I’m also thrilled to work at a company that genuinely values continuous improvement and open collaboration.”

“We are very excited to have Sara as a leader on our team. Sara has been a strategic leader at digital agencies that we want to emulate as we continue to grow, and I am confident that she will make significant contributions toward attaining our goals,” said Parqa’s Chief Operating Officer, Jared Hummel. “As important, she will be charged with building a strategic account management team that will be the face of our organization with our trusted partners. Above all, regardless of skill set and experience, the most important attribute we identified in the hiring process was that she was a fantastic person that shares Parqa’s values and desires to serve a greater purpose.”

About Parqa Marketing

Parqa is a digital marketing agency that serves staffing and recruiting firms throughout North America. Parqa helps companies grow through digital marketing strategies that help clients improve their brand credibility, online visibility, and lead generation efforts. Parqa is the sister company to Versique Search & Consulting and actively utilizes its intimate experience within the staffing and recruiting industries to be a market leader.

Chanel Schmidt Hired as Sr. Social Media Manager

Parqa Hires Chanel Schmidt as Sr. Social Media Manager

MINNEAPOLIS—March 20th, 2019—Parqa, a full-service digital marketing agency that partners with staffing and recruiting firms throughout North America, has hired Chanel Schmidt as the company’s Sr. Social Media Manager. As Parqa continues to establish itself as a leader in digital marketing for staffing and recruiting firms, the company continues to bring phenomenal leaders into the organization that provides value and strategic direction for its clients.

Parqa was founded three years ago and transitioned in 2018 to focus its efforts on the staffing and recruiting market, subsequently growing by over 40 percent. Parqa is the sister company to Versique Search & Consulting and will continue to use its intimate experience within the staffing and recruiting industries to be a market leader in partnering with other firms to grow their brand credibility, online visibility, and lead-generation efforts.

Prior to assuming this role, Schmidt was the Social Media & Influencer Specialist at Sleep Number Corporation. In this position, Schmidt transformed Sleep Number’s previously outsourced Influencer Marketing program to an in-house enterprise, driving 20x lift in engagements and reach. Schmidt also led a team that launched the company’s first-ever influencer-led store opening project in Manhattan, driving millions of impressions & engagements, sizable in-store traffic, and impactful business results. Schmidt also helped overhaul Sleep Number’s social media content strategy, seeing Social become the highest ROI-driving media channel across the entire organization. In all, Schmidt managed an annual budget of multiple millions of dollars for this publicly traded company.

“I am both honored and thrilled to bring my skill set to Parqa to further deliver value to our clients through social media marketing,” Schmidt said. “I was so attracted to Parqa’s culture of continuous improvement and collaboration, and I believe that social media is an invaluable resource to bring that growth to life and truly drive business results.”

Parqa COO Jared Hummel said, “To get where we want to go, we have to surround ourselves with people that have been there. Chanel not only has a proven track record of delivering strategic results for large organizations, but she is an exceptional human being who will make everyone on our team a better person in and out of the office. The first time I met her in the interview process, I knew we were going to do whatever it took to have her on our team. She is a proven winner.”

About Parqa

Parqa is a digital marketing agency that serves staffing and recruiting firms throughout North America. Parqa was founded to serve the needs of its sister company, Versique Search & Consulting. Due to the success Versique had with their digital marketing efforts, the Parqa team realized they could help other staffing and recruiting firms do the same if they replicated their proven process. First, Parqa focuses on helping companies build their brand credibility through website design/development and social media platform optimization. Second, Parqa helps companies gain online visibility through ongoing SEO implementation, social media management, and content marketing. Lastly, Parqa assists clients with lead generation through paid advertising management, email management, and marketing automation. Parqa’s client success is dedicated to the combination of these three critical elements – brand credibility, online visibility, and lead generation – which drives business growth in the digital age. For more information, please visit parqamarketing.com.

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