Archives for marketing

Kelli Schutrop Promoted to Director of Sales and Marketing

Parqa, a digital marketing agency specializing in the staffing and recruiting industry, has promoted Kelli Schutrop to Director of Sales and Marketing. The role was created to build Parqa’s brand and influence throughout the staffing industry across the country and provide strategic digital marketing consulting to staffing firm leaders who have a goal to build their brand, gain online visibility, and generate leads. Kelli has over a decade of experience in marketing, branding, public relations, and communications, with a strong specialization in the staffing and recruiting industry. Prior to her previous role with Parqa as a Sr. Client Services Manager,
Read More

Top 5 Questions Business Owners Have About Digital Marketing

Here at Parqa, we get a lot of questions from business owners about how and why they should invest in digital marketing. The world has embraced entirely new ways of communicating, sharing, and making their purchasing decisions—it’s only natural that your company’s marketing strategy should keep up with those ever-evolving trends. The advent of social media and search engine optimization have made inbound marketing efforts more valuable than ever, meaning your strategy no longer has to rely solely on cold-calling or brochures; you can incorporate inbound digital marketing to attract clients to you as well as increase your online visibility.
Read More

5 Content Marketing Mistakes – That Give Competitors the Edge

Content marketing has emerged as one of the most effective ways to build your business’s brand and voice. Additionally, it can also help generate customer loyalty and improve your company’s website ranking on online search engine results pages. As a business owner, content marketing is one of the best tools in your toolbox, but you can’t reap the benefits by aimlessly churning out content without a strategy and authenticity. To benefit from content marketing, you have to do it right, otherwise it may be working against you and could be giving your competitors the edge. A finely-tuned content marketing strategy
Read More