Archives for Marketing and Sales

How to Cover All Your Sales Communication Bases

As a digital marketer, 99% of my thoughts and recommendations usually focus on digital platforms. That said, it is essential to think through who your audience is and how they prefer receiving communication.   As recruiters, you’re an expert on outbound sales communication. What can you do to get in front of HR professionals that now spend 80% of their day online or your C-Suite network that spends 70% of their day away from their desk in meetings?  A while back, Parqa sponsored two different conferences. I went through this exercise first hand and wanted to share with you the importance of putting together an overall sales and marketing plan that encompasses both online and
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Kelli Schutrop Promoted to Director of Sales and Marketing

Parqa, a digital marketing agency specializing in the staffing and recruiting industry, has promoted Kelli Schutrop to Director of Sales and Marketing. The role was created to build Parqa’s brand and influence throughout the staffing industry across the country and provide strategic digital marketing consulting to staffing firm leaders who have a goal to build their brand, gain online visibility, and generate leads. Kelli has over a decade of experience in marketing, branding, public relations, and communications, with a strong specialization in the staffing and recruiting industry. Prior to her previous role with Parqa as a Sr. Client Services Manager,
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