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SEO Tips for Staffing Agencies in 2022

2021 has taught us a thing or two about finding talent in a job-seeker’s market and a rapidly changing workforce during COVID. And with employers reeling from The Great Resignation, staffing firms are positioned for immense growth.

One of the hard truths of the industry going into the new year is your business is going to struggle if it can’t be found online.

Search engine optimization is one of the most cost-effective ways to increase brand awareness, web traffic, and conversion rates for your agency. With 2022 right around the corner, it’s time to solidify your SEO strategy and set your agency up for success. Here are just a few SEO tips you’ll want to try in the coming year.

Use Google Business Profile

Another way to leverage local SEO is by using Google Business Profile. This free platform, formerly known as Google My Business, is an indispensable tool for local business owners of all kinds. Staffing agencies are no exception.

GBP allows you to enter a wealth of information about your organization, including your physical address, contact information, services or products, images, and pertinent updates, as well as customer reviews. 

Best of all, it can help you appear more frequently in relevant search results. Although these optimizations are done off-site, they can drive traffic to your own website and increase your overall brand awareness without much effort or financial investment.

Focus on UX

User experience, known as UX, is crucial. Having a website isn’t enough; your site also needs to provide a positive experience for all visitors.

What does that have to do with SEO? There’s a distinct connection between web design and search rankings. Both Google and web users value sites that are fast, secure, and easy to navigate on any device. Websites that don’t meet this criteria will have a tougher time ranking in search results because, simply put, they aren’t perceived as valuable.

In other words, your website needs to be designed with UX in mind. If it’s been years since you updated your site, you’re dealing with sluggish speeds, or it’s tough for visitors to find what they’re looking for, you should consider working with a web design professional to ensure you’re meeting expectations.

Google recently launched its Core Web Vitals, which are newer metrics used to measure page experience and site performance. Make sure that your web designer is well-versed in these metrics and that your site is mobile-friendly, secure, free of intrusive interstitials (e.g., full-screen pop-ups), and generally easy to navigate. 

If you take care of web design issues first, your other optimizations will be much more effective. After all, no one wants to deal with a frustrating website – no matter how frequently that site appears in SERPs.

Don’t Sleep on SEO in 2022

Some may think that SEO is dead, but nothing could be further from the truth. Search engine optimization plays a crucial role in any digital marketing strategy. By using these tips to promote your staffing agency online, you’ll more effectively reach your audience and amplify your online presence.

woman reviewing marketing reports

4 Tips to Optimize Your Business for Local SEO

Local SEO uses a variety of strategies — getting your site ranked on search engines like Google, business directories such as Yelp, Foursquare, Yellowbook, Google My Business listing, Bing Places for Business page, localized content on your website, online reviews and other strategies.

Below you’ll learn 4 of the most important strategies to improve your local SEO presence.


Related Post: The Importance of Local SEO and Why You Should be Investing There ➢


1. Optimize your Website’s ‘Localization’ Information

This means you should be including your address, city, county or region name naturally throughout your site (with schema markup). For businesses with several locations, this may involve creating individual pages for each location and optimizing those pages with location-specific content and keywords about your various services or offerings.

2. Claim your Google My Business Page

This should be the first online directory you take ownership of and is a first step towards helping your business display on important Google services (i.e. Maps and Google+).  Only 44% of businesses have claimed their Google My Business listing, which means by starting/investing in local SEO already puts you ahead of your competition.

3. Create/Claim your Business on Trusted Online Directories

Reliable and trustworthy online directories also play a big role in the impact of your local SEO efforts.  By creating/ claiming your business listing in these types of directories you accomplish a number of things including showing Google that your business services and information are present and consistent across the web, and you open your business up to being seen by more potential customers utilizing those online directories. Examples of these trustworthy directories include Yellowbook, Best of the Web, Yelp, Foursquare, etc.

Note: it’s important that your citations (address, phone number, website, etc.) are consistent across the various online directories. If there are any discrepancies Google will most likely avoid listing your business in the local 3-pack.

4. Get Reviews and Ratings

Reviews are critical for two main reasons, they:

1.) Portray the quality of your service

2.) Send signals to search engines telling that your site and services are trusted (yes, they are a ranking factor Google utilizes)

88% of local consumers trust online business reviews.  The number of reviews you receive, the overall quality of the reviews and the authority of the review sites themselves are all important factors for local search rankings.


Related Post: How Long Does it Take for SEO to Produce Results? ➢


Why Use Parqa Marketing

Local SEO companies help you to position your business on search engines and other digital marketing platforms/directories so you’re seen by potential customers — on their terms.

Parqa is a Digital Marketing Agency that specializes in SEO, SEM, Local Search Optimization, Marketing Automation, Social Media and content creation. We help grow your brand and drive leads through a variety of inbound marketing tactics.  See how our experts can help your business grow through search engine optimization.

business projections and reviews

The Importance of Local SEO and Why You Should be Investing There

More than 50 percent of search queries globally now come from mobile devices.  As a result, more and more searchers are looking for local businesses when they’re on the go.

Local SEO can help your business stand out in search results, increasing your chance of being seen by potential customers.  In this article you’ll learn about what Local SEO is, why it’s important, and how to use those local ranking factors to rise to the top of organic results.

What is Local SEO?

Local SEO is SEO for location-based searches.  This means a physical address or location is a required for a business to show up in a local search as a result.  It helps businesses promote their products and services to local customers at the exact time they’re looking for them.

Local SEO strategies range from including your website and business information on your website to claiming your Google My Business listing to creating/claiming your business in various online directories (i.e. Yelp, Yellowpages, HotFrog, etc.)

NOTE: There are some local SEO ranking factors and optimizations tactics that are universal across all types of businesses/ organizations, however, there are also ones that vary based on business type.


Related Post: How Long Does it Take for SEO to Produce Results? ➢


Why is Local SEO Important?

Millions of customers conduct local searches every day to find the top local businesses in their area (both services and products). By investing in Local SEO you can help increase your chances of being seen by potential customers.

Highly Targeted and Timely

There are two main reasons why users do local searches, to:

1.) Find a specific business

2.) Find a local service or product at a local store

Local SEO provides potential customers the information that they want (targeted), when they want it (timely), and where they want it (within SERPs), making Local SEO both efficient and extremely cost-effective.

There are also many users who don’t have a specific business in mind when they execute their search for local services and products. Local SEO helps better position your business and promote your services/ product offerings to local customers when they’re looking for your type of business.

Mobile Searches Continue to Grow

According to official Google statements, “more than 50 percent of search queries globally now come from mobile devices, however it could be as high as 60 percent.”

As more and more customers use their mobile phones to find the best local businesses while they’re on the go, showing up in the ‘local 3-pack’ (we’ll talk about this more later) and having relevant business/location information within search results has become even more important.

On average, 61% of people doing a local search on their phone end up calling the business.

It’s a free Source of Advertisement

It’s free to claim your listing on Google My Business, Bing Places for Business, Yahoo Local and hundreds of other online business directories, but that may not be the case forever.  While it is a somewhat time consuming process, it’s worth it to reach highly targeted, high converting in-market prospects.

Drop in ‘near me’/ Geographic Modifiers in Searches

“Over the last two years, comparable searches WITHOUT ‘near me’ have grown by 150 percent” – Google, June 2017

This shift towards dropping location modifiers is “because people know and expect Google to deliver results that will be relevant to their location.” They assume that Google now knows when a search has local intent.  This further emphasizes the importance of claiming your Google My Business page, and other alike online directory listings.

Rank Higher in Search Engine Results

Have you ever done a google search and seen this (see right).  This is known as the “local pack”, it showcases local businesses and stores relevant to the search query/term you entered, in this case it’s “barbershops.”

The goal behind the ‘local pack’ is to provide users with better information about the top local search results (i.e. images, photos, reviews, prices, etc.)

In 2015, Google cut the number of ‘local pack’ results from seven to three.  While this change benefited those businesses 1.) with multiple stores across the world 2.) businesses that were already ranking in the first three spots within the ‘local pack’, it made local SEO even more important.

Today, local SEO can help your business appear in Google’s local 3-pack, which is one of the most coveted spots when it comes to search engine results.

“44% of people who performed a local search clicked on a local 3-pack listing, while only 8% chose to load more local results” – MOZ

“95% of smartphone users have used their device to perform local searches, out of which 61% called the business and 59% visited” – Forbes

“70% of mobile users click to call a business directly from Google search results using their mobile phones”
Search Engine Watch

Adding an SEO company to your marketing team will not only boost your local SEO but also increase your organic search engine rankings for your site.  Every small business or multi-location company can benefit greatly from using Local SEO optimization strategies.

“Only about 44% of businesses have claimed their Google My Business listing”
Local Marketing Institute

Have you claimed your Google My Business? If not, this means you as a business/company have the opportunity to jump ahead of your competition and take advantage of local SEO services and boost your businesses local online presence, before competitors catch on. No matter what type of business you own/work for, from recruiting firms and plumbers to accountants and construction workers, Local SEO can improve business. Set up your company and website for easy sales with Local SEO, opening conversion opportunities to eager customers, helping you make more money.


Related Post: Top 5 Questions Business Owners Have About Digital Marketing ➢


Why Use Parqa Marketing

Local SEO companies help you to position your business on search engines and other digital marketing platforms/directories so you’re seen by potential customers — on their terms.

Parqa is a Digital Marketing Agency that specializes in SEO, SEM, Local Search Optimization, Marketing Automation, Social Media and Content Marketing. We build strategy to grow your brand and drive leads through a variety of inbound marketing tactics.  See how our experts can help your business grow through search engine optimization.

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