Archives for inbound marketing

3 Ways Marketing Automation Will Help Your Staffing Firm

Marketing is tough. It takes time, energy, and most of all, resources. With only 24 hours in a day, there’s only so much one can do within that time. It’s time to put technology to work and save time, reach new goals, and become more efficient at being in front of and top of mind for candidates and clients alike.  Related Post: I Need to “Do” Digital Marketing – But What Does That Mean? ➢ 1. Recruiter Efficiency  While recruiters are working day and night to find the right candidate, it’s extremely difficult to stay on top of and check-in with current consultants that are in
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How to Target Your Buyer Persona

In my last blog, I discussed how to create your buyer persona. If you haven’t checked it out yet, I highly recommend you start there! It walks through the ins and outs of how to select your ideal customer, what types of demographics and information are needed to build a buyer persona and an example of a buyer persona.  Building on that, I want to teach you how to target those specific buyer personas, and what benefits it can have when you’re targeting these people.   Related Post: Buyer Persona: What it is & Why You Need One ➢   Defining a Buyer Persona’s Pain Point   Let’s say
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Visual Content Can Boost Your Lead Generation Conversions – But How?

Have you heard the phrase; “A picture is worth a thousand words?” Well, that’s no joke in the digital marketing world. With 65% of the population consisting of visual learners, visual content plays a significant role in reaching and closing leads.  The future of lead generation is visual content, and marketers need to realize the importance of integrating visuals into their content marketing strategy.   Read further to learn more about the three components to help boost your lead generation conversions using visual content.   Related Post: Is Your Online Brand Aligned With Your Personal Brand? ➢ Attract Potential Prospects to Your Business   Visual content can help potential clients find your business. An effective way
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Keyword Research: The Basic Steps to Take

Prior to building an effective content strategy, one of the first things you must tackle is keyword research. With the continuous evolution of search engines, it’s crucial to consider the approach to keyword research differently than in the past to ensure a solid content strategy now and going forward. Here are the basic steps to take when developing keyword research to set your content strategy up for success.  Related Post: The Importance of Local SEO and Why You Should be Investing There ➢ Think About Your Buyer Personas  Before you dive into your computer to do a little research, you should always begin with finalizing your buyer personas. Who is visiting your site? Where are your leads coming from? These are questions you need to
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Buyer Persona: What It Is & Why You Need One

Have you ever taken on a client who may not have been the ideal client? They may be the wrong sized company, not have best practices in place, or be in a slightly different industry than you were hoping for.   There are several different reasons why someone might not be the ideal partner (and this can go either way) and no company wants that. We all want to be clients of choice and be capable of being selective of our current client base. But where do you start determining who your ideal partner is? I’ve outlined a few simple steps to narrow in on that buyer persona.  
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Inbound Marketing: A Beginner’s Guide For Recruiting Firms

We all know what marketing is – getting your product in front of customers to drive sales. Traditionally, this has been done through radio ads, tv ads, flyers or even a local newspaper. But inbound marketing is a whole new ball game – so what exactly is it?   Inbound in a Nutshell  In today’s market, it’s much more common for the buyer to have the power instead of the company. With an incredible amount of content, educational material, webinars, DIY tutorials, and Youtube videos, the internet is flooded with ways to educate yourself before you buy.   Inbound marketing is focused on educating customers or clients, so they come to you on their own time instead of interrupting them to
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How to Generate Quality Blog Topics as a Recruiter

Now more than ever, blogging is the key to successful content marketing. Neglecting to post blogs can hurt your brand and your business’s chance of being seen. As a recruiter, consistently generating fresh blog content brings potential clients and candidates to your site. The main challenge is while you’re busy making placements, it’s hard to find time to brainstorm intriguing topic ideas, let alone write quality blogs. After reading this blog, you will have the skills and tools you need to master the process of generating excellent blog topics, even on a tight schedule. Related Post: Why Recruiters Should Target
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5 Simple Ways To Repurpose Your Best Marketing Content

Back in the mid-1990s, we were on the cusp of the “.COM” bubble, the turn of the millennium, and blogging began. Blogging was seen as a way to get your thoughts on paper (well, on screen actually) and maybe someone else in the world would stumble upon it and check it out. At the time, there weren’t social media channels to share it out on, and it wasn’t used to highlight your expertise in an industry. Fast-forward twenty-plus years and the world has shifted dramatically. Today, blogging isn’t just a space to put your thoughts out in the world –
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Repurposing Content: What to Do and What Not to Do 

We’ve all heard the phrase ‘content is king’ enough times to meet hearing it with a slight eye roll, but, as is the case with some clichés, the overuse of the phrase is warranted. Content is the essential fuel that drives digital marketing as any SEO-driven marketing campaign requires content. However, once you’ve been aboard the content train for a while, it becomes more difficult, and time-consuming, to generate fresh content. As a recruiter, there are few more valuable resources to your business than time. The more time available, the more calls you can make, interviews you can conduct, and searches you can fill. How can
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