Is Google Jobs the New Indeed? Why Your Jobs Should be on Google Jobs

April 1, 2019

“Indeed will no longer consider Job Board requests to be indexed on the site.” – Indeed Employer Support – Job Board Inclusion Guidelines

Starting in 2019, Indeed will no longer be crawling company website job boards for FREE. This means recruiting agencies who want their jobs posted on Indeed will need to pay to have their jobs crawled.

For large national recruiting agencies like RobertHalf, this may not be an issue, but for many smaller boutique recruiting firms (with smaller amounts of web traffic) who rely on other job board sites this adds yet another marketing cost.

Note: if you currently sponsor jobs on Indeed, this likely won’t affect your cost

What is Google Jobs?

A little over a year ago, Google launched a new job search feature right on its search results page that lets individuals search for jobs across almost all of the major online job boards, as well as job listings on a company’s website.

Google Jobs portal is different from other job portals in the way that Google does not store the job listings directly. Instead, Google redirects the user to the relevant job posting on one of the major online job boards or company job pages.

Note: on the above Google job listing you can see that there are three different places individuals can go to apply for the Healthcare Recruiter job (posted by Versique) – on the Versique website, LinkedIn or Neuvoo.

Recently, they have begun competing more and more with online job boards, especially Glassdoor and Indeed with their recently released features including: company reviews and typical salaries for positions.

Why Your Jobs Should be on Google Jobs

With company jobs boards and recruiting agencies job boards no longer being crawled by Indeed for FREE, there will likely be a significant decrease in the number of overall jobs on Indeed.com. As a result, if you’re not advertising your jobs on other third party job boards (LinkedIn, CareerBuilder, Monster, DICE, etc.) you’re going to want to work on getting your website’s jobs crawled by Google so they show up on google jobs.

GOOGLE JOB STATS:

Organizations that post their jobs on Google get results.
After ZipRecruiter integrated with Google’s job search experience, organic conversion rate from Google grew 4.5x. Learn More about Google Jobs

How to Tell if Your Jobs are on Google Jobs

Google your company’s name followed by job/jobs (i.e. Versique jobs)

Do you see one of your company’s jobs?
1. No – (if there isn’t one there your jobs aren’t being crawled by Google) – from both your company’s website and third party applications (e. Monster, CareerBuilder, LinkedIn, etc.)

Click on one of your company’s jobs

On the job posting look for the “Apply Buttons” – there will be at least one, maybe more depending on how many places that jobs is listed
1. If there is a button that says “Apply on ‘INSERT_COMPANY_NAME’ – Congratulations! This means that job is being crawled by Google Jobs and there’s nothing more you need to do.
2. If all you see are button(s) that say “Apply on LinkedIn” or another online job board, this means Google is not crawling jobs directly from your website. Instead, they are crawling your jobs from third party applications. Candidates can still apply for your job, they just won’t be directed to your website to apply.

*Some of the major third party job boards include: CareerBuilder, Monster, TheLadders, LinkedIn, Glassdoor, SimplyHired, Jobs.com, Dice, etc.)

Want to learn how you can get your company’s jobs listed on Google Jobs for Free? Click the link below.

How to Get Your Jobs Posted on Google Jobs

Rank on Google and Bank with Content Marketing

February 18, 2019

I started my first recruiting firm in 2001. In 2006, I hired a marketing agency to do SEO and PPC for us. That was before most people even knew what SEO and PPC stood for. Back then, we were very early adopters in growing our recruiting firm through digital marketing.

When we started paying for ads on Google, we were the only firm in Minnesota doing so. We were the only firm paying to play. Consequently, I was shocked by how quickly we were able to rank #1 on Google. In fact, it led to me becoming obsessed with ranking #1 for every keyword I could possibly think of.

The agency we partnered with must have hated me, as I would lay in bed with my iPad searching for related keywords. If we didn’t show up #1, I would email our agency and ask why. Today, our recruiting firm ranks #1 for over 800 keywords related to recruiting and staffing services. We are crushing our competitors in the rankings.

In the early years, I thought that the only thing that mattered was rankings. I would ask every client that would call our firm, “How did you find us?” and they’d consistently answer, “Google.” Hearing this over and over again would get me as excited as the proverbial kid in a candy store. I couldn’t believe how many calls we were getting because we ranked #1 on Google.

Fast forward to 2019. More and more firms are in the digital game using agencies to increase their online visibility, which has made the process of ranking #1 a more challenging endeavor.

The typical search, such as “executive search firms in Minneapolis,” will have 7-10 competing firms paying to show up on the first page of Google. Try it for yourself. Pretend you’re a prospective client and Google what they would. If you own a finance and accounting firm, search “Finance and Accounting Recruiters.” Do you see your company in the results? Or do you see your competitors?

Last summer, I spoke at NAPS—one of the largest staffing and recruiting conferences in the country. My presentation was titled “Is Your Website Your Best Salesperson,” and I spent most of my allotted hour sharing why the content was king.

Every year our firm will do around 300 placements, with hundreds of companies calling us after finding us on Google. In 2019, my question to ask people when they call us has changed from “How did you find us?” to “Why did you call us?” The search ranking is usually how they found us, but the content on our website that they read is why they called us. Today, 1/3 of our revenue comes from content on our website.

Where your company ranks on Google is still important, but never forget how vital the role your site’s content plays. A high search ranking brings traffic to your website, but the content on your website is what converts the traffic into revenue.