Archives for Google Analytics

Proper URL Tracking Attributions Recruiting Firms Must Know

With so many options available to them, many recruiting firms just don’t know where to start when it comes to digital marketing. If you are in the recruiting and staffing industry and you’re not currently doing some sort of digital marketing, you’re behind. But now’s the time to start.  If you found this blog post organically, I’d be willing to bet that you are performing digital marketing and are trying to figure out how to attribute marketing dollars to what is working for your firm and what is not. Here are some key methods you can use to measure the effectiveness of your spending. Once you have the data, you can make informed decisions to allocate more money
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Google Reviews: How to Get Rid of an Inaccurate Google Review?

So, you’ve been given a bad Google review. Most companies have, and sometimes it’s something you simply can’t avoid. But what happens if the review is wrong? What if the review is misleading, the wrong location, or even the wrong company? Each of these can be very damaging to your brand. Let’s break down a few simple tips on how to get rid of inaccurate Google reviews.   Types of Reviews Google Will Remove While there’s no recourse for having Google delete a bad review, they will intervene and remove damaging reviews that are inaccurate. There are a number of
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How Your Recruiting Firm Should Approach Competitor Negative Keywords

As a recruiting firm, you want to make sure you’re not spending your marketing budget on the wrong keywords or unintentional calls. Recruiting firms using PPC have to really look at the negative keywords they are using, as well as the competitors they are showing up for, to ensure they’re not wasting valuable ad spend on false conversions. For example, if you’re a staffing firm and you want to show up for the keyword staffing agency near me, you want to make sure you have all the major competitor names in your area as negative keywords. Related Post: What is
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Schema Structured Data: What It Is and How to Implement It on Your Website

Structured data is a way for search engines to organize the content in your HTML by providing explicit clues about the meaning of the page using semantic vocabulary. Google and other search engines created a structured data standard called Schema.org. Google recommends using JSON LD and schema.org. Here is an example of ATT and Verizon using reviews and price schema: Schema.org (often called Schema) was launched by Bing, Google and Yahoo! to create and support common schemas. Schemas are a semantic vocabulary of tags (or microdata) that you can add to your HTML source code to improve the way Google
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Google Analytics 101

For a brand to succeed in today’s digital landscape saturated with competition, knowing their digital audience and how they react is a must. The best way to achieve this goal is through web analytics. Web analytics can help any brand – big or small – understand how their audience enters and behaves on their site. Analyzing this data, brands can tailor a marketing strategy geared toward their audience, allowing them to achieve their specific business objectives. Related Post: How to Build Your Brand Through Digital Marketing ➢   Google Analytics Interface Once you select the desired site, you’ll land on
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