Archives for Digital Marketing

3 Ways to Succeed with Candidate-Focused Marketing

Recently, Parqa presented and hosted booths at the Naps and TechServe Alliance annual conferences. It was enlightening for me to hear the pain points of two aligned but very different industries, recruiting versus staffing, and the everyday struggles that digital marketing can help to mitigate.   Most people are aware of the historically low national unemployment rates we are currently seeing. Unemployment this low means the qualified candidate pool is only going to become more limited. What I took away from both conferences was the opportunity for staffing and recruiting firms to look at how they position themselves to candidates through digital marketing to grow revenue.  Right now, some of you are saying, “Clients pay the bills, not the candidates! I would never invest in them!” But wait and hear me out.   In a candidate driven market as we have right now, the
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The Importance of Building Trust With Your Audience

Trust is the glue that binds us together. It’s the foundation on which human interaction is built. Without trust, we would be stuck relying on ourselves for survival–I don’t know about you, but I wouldn’t be able to survive on my own. For most people, everyday interactions, like texting a friend, or buying something at the store, are modern-day miracles. Related Post: Is Your Online Brand Aligned With Your Personal Brand? ➢ “Brands are all about trust. That trust is built in drops and lost in buckets” – Kevin Plank, Under Amour CEO There is a great essay called I, Pencil, and I encourage
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Inbound Marketing: A Beginner’s Guide For Recruiting Firms

We all know what marketing is – getting your product in front of customers to drive sales. Traditionally, this has been done through radio ads, tv ads, flyers or even a local newspaper. But inbound marketing is a whole new ball game – so what exactly is it?   Inbound in a Nutshell  In today’s market, it’s much more common for the buyer to have the power instead of the company. With an incredible amount of content, educational material, webinars, DIY tutorials, and Youtube videos, the internet is flooded with ways to educate yourself before you buy.   Inbound marketing is focused on educating customers or clients, so they come to you on their own time instead of interrupting them to
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Indeed Updates 2019: What Recruiting Firms Need to Know

Do You Use Indeed? As a recruiting firm leader, you likely use job boards to attract additional candidates for your searches. For example, Indeed has historically offered three ways to post jobs – job scraping, budget-based job slots, and one-off job sponsorships. Job Scraping – By connecting your recruiting website to Indeed, the platform can automatically and organically scrape your jobs for free. This results in ALL your jobs getting pushed to Indeed. Up to this point, this is the typical method recruiting firms to use to get their jobs on Indeed. Budget-Based Job Slots – When you have a
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Content is King: How To Build Your Credibility With Content Marketing

As a recruiter, your tenacious, go-getter mindset serves you well. It’s the valuable trait that fuels you when you’re putting in the work to identify the best talent, and when you’re building positive and lasting relationships with clients. When you’re creating and implementing your firm’s content marketing strategies to grow your business, it’s important to tap into that same committed work ethic. With content marketing, it’s imperative that you remain committed to generating content, patient in evaluating results, and aware of the various, and sometimes unquantifiable, ways that content is affecting your business. Related Post: Content Marketing: Your 3-Step Recipe
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How to Generate Quality Blog Topics as a Recruiter

Now more than ever, blogging is the key to successful content marketing. Neglecting to post blogs can hurt your brand and your business’s chance of being seen. As a recruiter, consistently generating fresh blog content brings potential clients and candidates to your site. The main challenge is while you’re busy making placements, it’s hard to find time to brainstorm intriguing topic ideas, let alone write quality blogs. After reading this blog, you will have the skills and tools you need to master the process of generating excellent blog topics, even on a tight schedule. Related Post: Why Recruiters Should Target
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Is Your Online Brand Aligned with Your Personal Brand?

There is no doubt that a recruiter’s reputation plays a significant role in landing a search. There are thousands and thousands of small recruiting firms in the United States that have built their companies one handshake at a time. Hopefully, as their reputation in a given market grows so does their business.  While the need to create a trusted partnership with a potential client will never go away, the market is changing, and recruiters in companies both large and small need to develop their brand online. Related Post 5 Ways To Ramp Up Your Personal Branding On LinkedIn ➢ Your Personal
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How to Create the Right Blog Image

When you’re scrolling through social media, what catches your eye the most? For me personally, it’s the images. Striking, exciting, adventurous photos catch my eye – no matter what the topic is. In fact, a post that includes an image has a 650% higher engagement rate than a post that’s made up of only text. So clearly, it’s crucial to include images – but how? Related Post: What Is Your Websites UX? & Why It’s Important ➢ Make it Appealing Stock photos can be boring – we’ve all seen the two coworkers shaking hands, a group of people chatting &
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