Archives for Digital Marketing

The Proven Process: Digital Marketing Made Simple

At Parqa, we use a simple, three-step “proven process” to help guide our customers to the results they hired us to help them achieve. As a digital marketing company, we hear from potential clients all the time, “I just want more leads for my team.” Like many things in life it’s simple in theory but not quite so straight forward in practice. There’s no silver bullet in business or in life. Success is defined by a process of doing a lot of little things correctly over a long period of time to get consistently positive results.  The process we adhere to is this simple equation: brand credibility + online visibility + lead generation.  Why can’t you
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Bing PPC Ads: The New Frontier for Staffing and Recruiting

As you may have already heard, Microsoft purchased LinkedIn in 2016. Many were wondering what the giant had in the works for the networking platform. After the acquisition, many people speculated that Microsoft planned to expand its pay per click marketing capabilities. With the purchase of LinkedIn, Bing now has a differentiator from Google to separate them from the domination of all the search traffic.  Related Post: How Your Recruiting Firm Should Approach Competitor Negative Keywords ➢ Changes to Bing Advertising  Bing recently announced that you can now target ads toward potential customers on LinkedIn based on their profile information. Some of the parameters include:  Company, such as United Health Group, Cisco, or Boston Scientific  Industry, such as Design, Health Care,
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How to Target Your Buyer Persona

In my last blog, I discussed how to create your buyer persona. If you haven’t checked it out yet, I highly recommend you start there! It walks through the ins and outs of how to select your ideal customer, what types of demographics and information are needed to build a buyer persona and an example of a buyer persona.  Building on that, I want to teach you how to target those specific buyer personas, and what benefits it can have when you’re targeting these people.   Related Post: Buyer Persona: What it is & Why You Need One ➢   Defining a Buyer Persona’s Pain Point   Let’s say
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Why You Should Have a Downloadable eBook on Your Staffing Firm Website

As a leader of a staffing or recruiting firm, if you’re like most of our clients, one of your top priorities is attracting new clients. If you think about the 1-1 (outbound) aspect of bringing in new clients, you don’t assume the people you talk to will become a client after just one touch point, do you? Sure, it could happen, but we’ve all read articles about how it takes an average of 10+ touch points prior to converting a new client. Industries and business models vary, but you know it takes time!   So why would you treat your online presence any different? Most staffing firm websites we review only have one option for potential clients to convert. The Contact Us form. They
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Visual Content Can Boost Your Lead Generation Conversions – But How?

Have you heard the phrase; “A picture is worth a thousand words?” Well, that’s no joke in the digital marketing world. With 65% of the population consisting of visual learners, visual content plays a significant role in reaching and closing leads.  The future of lead generation is visual content, and marketers need to realize the importance of integrating visuals into their content marketing strategy.   Read further to learn more about the three components to help boost your lead generation conversions using visual content.   Related Post: Is Your Online Brand Aligned With Your Personal Brand? ➢ Attract Potential Prospects to Your Business   Visual content can help potential clients find your business. An effective way
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Why Our Agency Loves Partnering with Internal Marketers

Does this situation sound familiar? The owner of your company comes to you and says he is talking to a digital marketing agency. As an internal marketer, your gut reaction is probably one of the following:   Oh no! They’re probably going to fire me!   Aren’t I doing my job well enough?  Why would they need a digital agency when they have me?   Related Post: Why Recruiting Firms Should Hire a Digital Marketing Agency that Specializes in the Recruiting Industry ➢ Wide-Ranging Industry Expertise  No one is an expert at everything. It’s impossible. If you’re the sole marketer or have a limited marketing team there is no way you’re an expert in design, paid advertising, writing
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Keyword Research: The Basic Steps to Take

Prior to building an effective content strategy, one of the first things you must tackle is keyword research. With the continuous evolution of search engines, it’s crucial to consider the approach to keyword research differently than in the past to ensure a solid content strategy now and going forward. Here are the basic steps to take when developing keyword research to set your content strategy up for success.  Related Post: The Importance of Local SEO and Why You Should be Investing There ➢ Think About Your Buyer Personas  Before you dive into your computer to do a little research, you should always begin with finalizing your buyer personas. Who is visiting your site? Where are your leads coming from? These are questions you need to
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Proper URL Tracking Attributions Recruiting Firms Must Know

With so many options available to them, many recruiting firms just don’t know where to start when it comes to digital marketing. If you are in the recruiting and staffing industry and you’re not currently doing some sort of digital marketing, you’re behind. But now’s the time to start.  If you found this blog post organically, I’d be willing to bet that you are performing digital marketing and are trying to figure out how to attribute marketing dollars to what is working for your firm and what is not. Here are some key methods you can use to measure the effectiveness of your spending. Once you have the data, you can make informed decisions to allocate more money
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Buyer Persona: What It Is & Why You Need One

Have you ever taken on a client who may not have been the ideal client? They may be the wrong sized company, not have best practices in place, or be in a slightly different industry than you were hoping for.   There are several different reasons why someone might not be the ideal partner (and this can go either way) and no company wants that. We all want to be clients of choice and be capable of being selective of our current client base. But where do you start determining who your ideal partner is? I’ve outlined a few simple steps to narrow in on that buyer persona.  
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