Archives for Digital Marketing Strategy

Bing PPC Ads: The New Frontier for Staffing and Recruiting

As you may have already heard, Microsoft purchased LinkedIn in 2016. Many were wondering what the giant had in the works for the networking platform. After the acquisition, many people speculated that Microsoft planned to expand its pay per click marketing capabilities. With the purchase of LinkedIn, Bing now has a differentiator from Google to separate them from the domination of all the search traffic.  Related Post: How Your Recruiting Firm Should Approach Competitor Negative Keywords ➢ Changes to Bing Advertising  Bing recently announced that you can now target ads toward potential customers on LinkedIn based on their profile information. Some of the parameters include:  Company, such as United Health Group, Cisco, or Boston Scientific  Industry, such as Design, Health Care,
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Rank on Google and Bank with Content Marketing

I started my first recruiting firm in 2001. In 2006, I hired a marketing agency to do SEO and PPC for us. That was before most people even knew what SEO and PPC stood for.  Back then, we were very early adopters in growing our recruiting firm through digital marketing. When we started paying for ads on Google, we were the only firm in Minnesota doing so. We were the only firm paying to play. Consequently, I was shocked by how quickly we were able to rank #1 on Google. In fact, it led to me becoming obsessed with ranking
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Is Your Online Brand Aligned with Your Personal Brand?

There is no doubt that a recruiter’s reputation plays a significant role in landing a search. There are thousands and thousands of small recruiting firms in the United States that have built their companies one handshake at a time. Hopefully, as their reputation in a given market grows so does their business.  While the need to create a trusted partnership with a potential client will never go away, the market is changing, and recruiters in companies both large and small need to develop their brand online. Related Post 5 Ways To Ramp Up Your Personal Branding On LinkedIn ➢ Your Personal
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How Can Digital Marketing Get Me More Clients?

As a recruiter, you are scouring LinkedIn, Indeed, talking to your network, and following up with referrals to find your next search. You might spend weeks and months nurturing relationships and finding new conversations just to take on one search. Once you get that search, you then shift gears to spend your time sourcing, recruiting, screening, coaching, and negotiating. You worked your tail off to get that placement and have a great success story with your new client as well as all the candidates you now have stashed away in your ATS just in time to start the process all
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