Archives for Digital Marketing Agency

Proper URL Tracking Attributions Recruiting Firms Must Know

With so many options available to them, many recruiting firms just don’t know where to start when it comes to digital marketing. If you are in the recruiting and staffing industry and you’re not currently doing some sort of digital marketing, you’re behind. But now’s the time to start.  If you found this blog post organically, I’d be willing to bet that you are performing digital marketing and are trying to figure out how to attribute marketing dollars to what is working for your firm and what is not. Here are some key methods you can use to measure the effectiveness of your spending. Once you have the data, you can make informed decisions to allocate more money
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How to Cover All Your Sales Communication Bases

As a digital marketer, 99% of my thoughts and recommendations usually focus on digital platforms. That said, it is essential to think through who your audience is and how they prefer receiving communication.   As recruiters, you’re an expert on outbound sales communication. What can you do to get in front of HR professionals that now spend 80% of their day online or your C-Suite network that spends 70% of their day away from their desk in meetings?  A while back, Parqa sponsored two different conferences. I went through this exercise first hand and wanted to share with you the importance of putting together an overall sales and marketing plan that encompasses both online and
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Kelli Schutrop Promoted to Director of Sales and Marketing

Parqa, a digital marketing agency specializing in the staffing and recruiting industry, has promoted Kelli Schutrop to Director of Sales and Marketing. The role was created to build Parqa’s brand and influence throughout the staffing industry across the country and provide strategic digital marketing consulting to staffing firm leaders who have a goal to build their brand, gain online visibility, and generate leads. Kelli has over a decade of experience in marketing, branding, public relations, and communications, with a strong specialization in the staffing and recruiting industry. Prior to her previous role with Parqa as a Sr. Client Services Manager,
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3 Ways to Succeed with Candidate-Focused Marketing

Recently, Parqa presented and hosted booths at the Naps and TechServe Alliance annual conferences. It was enlightening for me to hear the pain points of two aligned but very different industries, recruiting versus staffing, and the everyday struggles that digital marketing can help to mitigate.   Most people are aware of the historically low national unemployment rates we are currently seeing. Unemployment this low means the qualified candidate pool is only going to become more limited. What I took away from both conferences was the opportunity for staffing and recruiting firms to look at how they position themselves to candidates through digital marketing to grow revenue.  Right now, some of you are saying, “Clients pay the bills, not the candidates! I would never invest in them!” But wait and hear me out.   In a candidate driven market as we have right now, the
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Jared Hummel Promoted to Chief Operating Officer

Minneapolis, Minn. – January 18th, 2019 – Parqa, a digital marketing agency that serves recruiting and staffing firms throughout North America, has promoted Jared Hummel to be the company’s first-ever Chief Operating Officer.  This role was created to provide strategic direction, build scalable systems, and develop partnerships with industry leaders as it continues its rapid growth in the market. Parqa was started three years ago and transitioned in 2018 to focus its efforts on the staffing and recruiting market, subsequently growing by over 40%.  Parqa is the sister company to Versique Search & Consulting and will continue to use its
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5 Benefits to Using AI in the Recruiting Industry

One of the biggest ongoing challenges a recruiter faces is seeking out qualified talent day after day. Luckily, with the rise in technology, attracting top talent just got even easier. How? The answer is artificial intelligence. AI is rapidly becoming more commonly used by recruiting firms, as it makes their job more efficient and less stressful.   So, what are the benefits of using AI in the Recruiting Industry? Continue reading to find out.     Time Saver  Time management is crucial in the life of a recruiter. The last thing a recruiter needs is to spend extra time on tedious tasks such as scheduling interviews, screening applicants, and ensuring the needs of
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Indeed Updates 2019: What Recruiting Firms Need to Know

Do You Use Indeed? As a recruiting firm leader, you likely use job boards to attract additional candidates for your searches. For example, Indeed has historically offered three ways to post jobs – job scraping, budget-based job slots, and one-off job sponsorships. Job Scraping – By connecting your recruiting website to Indeed, the platform can automatically and organically scrape your jobs for free. This results in ALL your jobs getting pushed to Indeed. Up to this point, this is the typical method recruiting firms to use to get their jobs on Indeed. Budget-Based Job Slots – When you have a
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