Archives for Digital Marketing Agency

How to Create Social Media Consistency for Your Company

Consistency is key in social media marketing. If you’re marketing your brand on social media, it’s important to make sure that your social media profiles and content align with your brand goals. Who you are, what you do and why you’re different should all be highlighted on social media just like it would be on your website.   Here are some things to consider when tracking your marketing efforts to see if you have a consistent brand presence on your social media channels.   Related Post: Case Study: Creating A Social Media Strategy ➢ Completing Your Profiles   Your social profiles are a representation of your brand, they should attract and encourage prospective
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Visual Content Can Boost Your Lead Generation Conversions – But How?

Have you heard the phrase; “A picture is worth a thousand words?” Well, that’s no joke in the digital marketing world. With 65% of the population consisting of visual learners, visual content plays a significant role in reaching and closing leads.  The future of lead generation is visual content, and marketers need to realize the importance of integrating visuals into their content marketing strategy.   Read further to learn more about the three components to help boost your lead generation conversions using visual content.   Related Post: Is Your Online Brand Aligned With Your Personal Brand? ➢ Attract Potential Prospects to Your Business   Visual content can help potential clients find your business. An effective way
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Why Our Agency Loves Partnering with Internal Marketers

Does this situation sound familiar? The owner of your company comes to you and says he is talking to a digital marketing agency. As an internal marketer, your gut reaction is probably one of the following:   Oh no! They’re probably going to fire me!   Aren’t I doing my job well enough?  Why would they need a digital agency when they have me?   Related Post: Why Recruiting Firms Should Hire a Digital Marketing Agency that Specializes in the Recruiting Industry ➢ Wide-Ranging Industry Expertise  No one is an expert at everything. It’s impossible. If you’re the sole marketer or have a limited marketing team there is no way you’re an expert in design, paid advertising, writing
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How Recruiters Can Build Trust Through Content Marketing

As I mentioned in part one, building trust is your number one job; everything else is noise. You can be the smartest person in the world or the world’s greatest athlete, but if you don’t have trust, you don’t have anything. It’s no different when it comes to marketing. Part of marketing’s role is to make noise and attract people’s attention. But that’s where most people’s understanding of marketing ends. This blog is about the other side of marketing, the side that builds goodwill and trust with your customers. It’s about marketing that will enable you to build long-term enduring relationships with
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Keyword Research: The Basic Steps to Take

Prior to building an effective content strategy, one of the first things you must tackle is keyword research. With the continuous evolution of search engines, it’s crucial to consider the approach to keyword research differently than in the past to ensure a solid content strategy now and going forward. Here are the basic steps to take when developing keyword research to set your content strategy up for success.  Related Post: The Importance of Local SEO and Why You Should be Investing There ➢ Think About Your Buyer Personas  Before you dive into your computer to do a little research, you should always begin with finalizing your buyer personas. Who is visiting your site? Where are your leads coming from? These are questions you need to
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Proper URL Tracking Attributions Recruiting Firms Must Know

With so many options available to them, many recruiting firms just don’t know where to start when it comes to digital marketing. If you are in the recruiting and staffing industry and you’re not currently doing some sort of digital marketing, you’re behind. But now’s the time to start.  If you found this blog post organically, I’d be willing to bet that you are performing digital marketing and are trying to figure out how to attribute marketing dollars to what is working for your firm and what is not. Here are some key methods you can use to measure the effectiveness of your spending. Once you have the data, you can make informed decisions to allocate more money
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How to Cover All Your Sales Communication Bases

As a digital marketer, 99% of my thoughts and recommendations usually focus on digital platforms. That said, it is essential to think through who your audience is and how they prefer receiving communication.   As recruiters, you’re an expert on outbound sales communication. What can you do to get in front of HR professionals that now spend 80% of their day online or your C-Suite network that spends 70% of their day away from their desk in meetings?  A while back, Parqa sponsored two different conferences. I went through this exercise first hand and wanted to share with you the importance of putting together an overall sales and marketing plan that encompasses both online and
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Kelli Schutrop Promoted to Director of Sales and Marketing

Parqa, a digital marketing agency specializing in the staffing and recruiting industry, has promoted Kelli Schutrop to Director of Sales and Marketing. The role was created to build Parqa’s brand and influence throughout the staffing industry across the country and provide strategic digital marketing consulting to staffing firm leaders who have a goal to build their brand, gain online visibility, and generate leads. Kelli has over a decade of experience in marketing, branding, public relations, and communications, with a strong specialization in the staffing and recruiting industry. Prior to her previous role with Parqa as a Sr. Client Services Manager,
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3 Ways to Succeed with Candidate-Focused Marketing

Recently, Parqa presented and hosted booths at the Naps and TechServe Alliance annual conferences. It was enlightening for me to hear the pain points of two aligned but very different industries, recruiting versus staffing, and the everyday struggles that digital marketing can help to mitigate.   Most people are aware of the historically low national unemployment rates we are currently seeing. Unemployment this low means the qualified candidate pool is only going to become more limited. What I took away from both conferences was the opportunity for staffing and recruiting firms to look at how they position themselves to candidates through digital marketing to grow revenue.  Right now, some of you are saying, “Clients pay the bills, not the candidates! I would never invest in them!” But wait and hear me out.   In a candidate driven market as we have right now, the
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