Archives for Digital Marketing Agencies

Redesigning Your Website? Why You Need to Work with an SEO Firm

Why Do I Need an SEO Firm? When redesigning your website, it is vital to take SEO into consideration. If your website isn’t easy for Google to crawl, doesn’t provide a simple UX, and portray trust to your customers, no amount of keyword optimization or SEO magic is going to help you improve search engine rankings, grow your online presence or increase online leads/ revenue. To ensure your new site will resonate with your targeted audience — and to save yourself from costly headaches down the road — SEO needs to be integrated into your website redesign strategy from the
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Hire a Marketing Agency or Keep It In-House? What You Need to Know

In today’s marketplace, how you promote your business to the world is crucial. Where does one even start? There are a few different options on how to achieve a successfully marketed business – doing it yourself with the help of services like HubSpot or Hootsuite, hiring a single marketing professional to sit in-house, or hiring a marketing agency. How does one decide? What’s best for the business? Here’s a look into each of these options:   Doing it yourself: Pro: This is the cheapest option – but without time or professional training in marketing this can quickly shift from a
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