Archives for Digital Marketing 101

5 Simple Ways To Repurpose Your Best Marketing Content

Back in the mid-1990s, we were on the cusp of the “.COM” bubble, the turn of the millennium, and blogging began. Blogging was seen as a way to get your thoughts on paper (well, on screen actually) and maybe someone else in the world would stumble upon it and check it out. At the time, there weren’t social media channels to share it out on, and it wasn’t used to highlight your expertise in an industry. Fast-forward twenty-plus years and the world has shifted dramatically. Today, blogging isn’t just a space to put your thoughts out in the world –
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How Can Digital Marketing Get Me More Clients?

As a recruiter, you are scouring LinkedIn, Indeed, talking to your network, and following up with referrals to find your next search. You might spend weeks and months nurturing relationships and finding new conversations just to take on one search. Once you get that search, you then shift gears to spend your time sourcing, recruiting, screening, coaching, and negotiating. You worked your tail off to get that placement and have a great success story with your new client as well as all the candidates you now have stashed away in your ATS just in time to start the process all
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What is SEO? – Beyond the Keywords

More times that I can count, I hear people say things like “I don’t need SEO services because my site already has keywords included.” What I love to do is help people learn and understand that SEO isn’t just about the keywords on the page, but about the overall experience search engine crawlers have on the site and, in turn, how consumers see and interact with the site. Related Post: How Long Does it Take for SEO to Produce Results? ➢   It’s true. SEO used to be about things like keyword stuffing, link farms, etc. We all remember the
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Google Analytics 101

For a brand to succeed in today’s digital landscape saturated with competition, knowing their digital audience and how they react is a must. The best way to achieve this goal is through web analytics. Web analytics can help any brand – big or small – understand how their audience enters and behaves on their site. Analyzing this data, brands can tailor a marketing strategy geared toward their audience, allowing them to achieve their specific business objectives. Related Post: How to Build Your Brand Through Digital Marketing ➢   Google Analytics Interface Once you select the desired site, you’ll land on
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How Long Does It Take 🕒 for SEO to Produce Results?

When it comes to digital marketing, people ask me this question a lot: “how long will it take for SEO to produce results?” No matter what industry your business is in—whether your company is looking to create or improve their digital presence—this is an all too familiar question that everyone wants to know the answer to. Unfortunately, the answer is not so simple. Over the past decade, SEO has evolved significantly. It now better reflects a website’s overall quality and the relevance of user’s searches, while simultaneously penalizing websites that utilize older, black hat SEO tactics that used to provide
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