Archives for demand activiation

5 Content Marketing Mistakes – That Give Competitors the Edge

Content marketing has emerged as one of the most effective ways to build your business’s brand and voice. Additionally, it can also help generate customer loyalty and improve your company’s website ranking on online search engine results pages. As a business owner, content marketing is one of the best tools in your toolbox, but you can’t reap the benefits by aimlessly churning out content without a strategy and authenticity. To benefit from content marketing, you have to do it right, otherwise it may be working against you and could be giving your competitors the edge. A finely-tuned content marketing strategy
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Inbound Marketing vs Cold Calling

In order to sell effectively, salespeople need someone to sell to, and while cold calling used to be one of the most effective ways to attract prospects, it’s no longer true in the digital age. Today, cold calls are no longer the hot ticket to sales. More and more sales professionals and recruiters are looking towards inbound marketing methods to find ways to improve their sales process and are finding great success. According to HubSpot, a leading inbound marketing and sales software, 54 percent more leads are created through inbound marketing versus outbound methods for a cost of 62 percent
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