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How Recruiters Can Build Trust Through Content Marketing

As I mentioned in part one, building trust is your number one job; everything else is noise. You can be the smartest person in the world or the world’s greatest athlete, but if you don’t have trust, you don’t have anything. It’s no different when it comes to marketing. Part of marketing’s role is to make noise and attract people’s attention. But that’s where most people’s understanding of marketing ends. This blog is about the other side of marketing, the side that builds goodwill and trust with your customers. It’s about marketing that will enable you to build long-term enduring relationships with
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The Importance of Voice in Your Recruiting Efforts

Remember the last time you got a phone call from a robo-caller? It may be using the correct words and grammar, but you can tell right away that it isn’t human. When you hear the voice, it’s obvious that something is off and that clouds the message.  Every writer has a voice. Even if you don’t take the time to develop it, your writing will have a certain tone and style. Just like you can recognize a friend by the way that you talk, you can recognize similar patterns in someone’s writing.   Using the right voice is important for narration in fiction writing, but it’s just as important
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Rank on Google and Bank with Content Marketing

I started my first recruiting firm in 2001. In 2006, I hired a marketing agency to do SEO and PPC for us. That was before most people even knew what SEO and PPC stood for.  Back then, we were very early adopters in growing our recruiting firm through digital marketing. When we started paying for ads on Google, we were the only firm in Minnesota doing so. We were the only firm paying to play. Consequently, I was shocked by how quickly we were able to rank #1 on Google. In fact, it led to me becoming obsessed with ranking
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The Importance of Building Trust With Your Audience

Trust is the glue that binds us together. It’s the foundation on which human interaction is built. Without trust, we would be stuck relying on ourselves for survival–I don’t know about you, but I wouldn’t be able to survive on my own. For most people, everyday interactions, like texting a friend, or buying something at the store, are modern-day miracles. Related Post: Is Your Online Brand Aligned With Your Personal Brand? ➢ “Brands are all about trust. That trust is built in drops and lost in buckets” – Kevin Plank, Under Amour CEO There is a great essay called I, Pencil, and I encourage
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Inbound Marketing: A Beginner’s Guide For Recruiting Firms

We all know what marketing is – getting your product in front of customers to drive sales. Traditionally, this has been done through radio ads, tv ads, flyers or even a local newspaper. But inbound marketing is a whole new ball game – so what exactly is it?   Inbound in a Nutshell  In today’s market, it’s much more common for the buyer to have the power instead of the company. With an incredible amount of content, educational material, webinars, DIY tutorials, and Youtube videos, the internet is flooded with ways to educate yourself before you buy.   Inbound marketing is focused on educating customers or clients, so they come to you on their own time instead of interrupting them to
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5 Simple Ways To Repurpose Your Best Marketing Content

Back in the mid-1990s, we were on the cusp of the “.COM” bubble, the turn of the millennium, and blogging began. Blogging was seen as a way to get your thoughts on paper (well, on screen actually) and maybe someone else in the world would stumble upon it and check it out. At the time, there weren’t social media channels to share it out on, and it wasn’t used to highlight your expertise in an industry. Fast-forward twenty-plus years and the world has shifted dramatically. Today, blogging isn’t just a space to put your thoughts out in the world –
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Repurposing Content: What to Do and What Not to Do 

We’ve all heard the phrase ‘content is king’ enough times to meet hearing it with a slight eye roll, but, as is the case with some clichés, the overuse of the phrase is warranted. Content is the essential fuel that drives digital marketing as any SEO-driven marketing campaign requires content. However, once you’ve been aboard the content train for a while, it becomes more difficult, and time-consuming, to generate fresh content. As a recruiter, there are few more valuable resources to your business than time. The more time available, the more calls you can make, interviews you can conduct, and searches you can fill. How can
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How To Create Bad Content

We’ve all seen it and fallen victim to it: an enticing headline on Google or social media catches our eye so we click the link, assuming we’ll soon land on a page that delivers relevant and useful content. Instead, we’re left underwhelmed by the lack of content or the quality of it. (And let’s face it: sometimes it’s both.) We get frustrated and either bounce back to the search results or simply move on to something else. It happens every day because bad content is everywhere—but your company doesn’t have to be a part of the problem. Below are some
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