Archives for Content Strategy

6 Signs You Need a Content Marketing Strategy

You’re a smart, experienced individual who understands the value of marketing; you’ve put in the time to blog, post on social, send emails, and help your team become thought leaders, yet your digital marketing efforts aren’t moving the dial. So why aren’t you getting the results you had been promised by digital marketing? The reality is that without a solid strategy in place, digital marketing becomes mere trial and error. You can’t reap the benefits of digital marketing by aimlessly churning out content without a solid strategy. To benefit from content and get results, you have to do it right; otherwise it
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How To Create Bad Content

We’ve all seen it and fallen victim to it: an enticing headline on Google or social media catches our eye so we click the link, assuming we’ll soon land on a page that delivers relevant and useful content. Instead, we’re left underwhelmed by the lack of content or the quality of it. (And let’s face it: sometimes it’s both.) We get frustrated and either bounce back to the search results or simply move on to something else. It happens every day because bad content is everywhere—but your company doesn’t have to be a part of the problem. Below are some
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