Archives for Content Marketing

Inbound Marketing: A Beginner’s Guide For Recruiting Firms

We all know what marketing is – getting your product in front of customers to drive sales. Traditionally, this has been done through radio ads, tv ads, flyers or even a local newspaper. But inbound marketing is a whole new ball game – so what exactly is it?   Inbound in a Nutshell  In today’s market, it’s much more common for the buyer to have the power instead of the company. With an incredible amount of content, educational material, webinars, DIY tutorials, and Youtube videos, the internet is flooded with ways to educate yourself before you buy.   Inbound marketing is focused on educating customers or clients, so they come to you on their own time instead of interrupting them to
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Content is King: How To Build Your Credibility With Content Marketing

As a recruiter, your tenacious, go-getter mindset serves you well. It’s the valuable trait that fuels you when you’re putting in the work to identify the best talent, and when you’re building positive and lasting relationships with clients. When you’re creating and implementing your firm’s content marketing strategies to grow your business, it’s important to tap into that same committed work ethic. With content marketing, it’s imperative that you remain committed to generating content, patient in evaluating results, and aware of the various, and sometimes unquantifiable, ways that content is affecting your business. Related Post: Content Marketing: Your 3-Step Recipe
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5 Simple Ways To Repurpose Your Best Marketing Content

Back in the mid-1990s, we were on the cusp of the “.COM” bubble, the turn of the millennium, and blogging began. Blogging was seen as a way to get your thoughts on paper (well, on screen actually) and maybe someone else in the world would stumble upon it and check it out. At the time, there weren’t social media channels to share it out on, and it wasn’t used to highlight your expertise in an industry. Fast-forward twenty-plus years and the world has shifted dramatically. Today, blogging isn’t just a space to put your thoughts out in the world –
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Repurposing Content: What to Do and What Not to Do 

We’ve all heard the phrase ‘content is king’ enough times to meet hearing it with a slight eye roll, but, as is the case with some clichés, the overuse of the phrase is warranted. Content is the essential fuel that drives digital marketing as any SEO-driven marketing campaign requires content. However, once you’ve been aboard the content train for a while, it becomes more difficult, and time-consuming, to generate fresh content. As a recruiter, there are few more valuable resources to your business than time. The more time available, the more calls you can make, interviews you can conduct, and searches you can fill. How can
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