Archives for Content Marketing Tips

How to Determine if Your Blog Writing is Working

In order to stay relevant in your industry, you need to be blogging. And not just blogging for the sake of blogging – but having a true content strategy. A content strategy starts with determining a buyer persona, developing pain points, and writing keyword-based blogs around these pain points. So, if you’ve gone through each of these steps, and you still aren’t sure what the point of blogging is – now what?    When we want to determine what the traffic is doing on our blogs, we examine a few metrics. These include how many views are getting received on the blog,
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How Recruiters Can Build Trust Through Content Marketing

As I mentioned in part one, building trust is your number one job; everything else is noise. You can be the smartest person in the world or the world’s greatest athlete, but if you don’t have trust, you don’t have anything. It’s no different when it comes to marketing. Part of marketing’s role is to make noise and attract people’s attention. But that’s where most people’s understanding of marketing ends. This blog is about the other side of marketing, the side that builds goodwill and trust with your customers. It’s about marketing that will enable you to build long-term enduring relationships with
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