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Get Started with Content Marketing Using S.M.A.R.T Goals

“The secret of a getting ahead is getting started.” 

As I said in my previous blog, going straight into content production mode without a proper digital marketing strategy tied to your goals is like heading out on a road trip without a map—you’ll run out of gas before you ever reach your destination. 

While it’s important to “just get started” with your content marketing efforts, setting a few high-level goals can be the difference between successfully growing your business through content marketing and getting left in the dust by your competitors who are investing in content marketing. If you begin creating random content, especially, overly-salesy content, you risk isolating prospects or completely turning them away with shoddy, self-promotional content that lacks value to the end user. Remember, it’s not about you, it’s about your audience. So be smart, and set some realistic goals that your team, whether an entire marketing team or one employee, can spend the proper time needed to create something your company is proud to share, and are confident will help someone through your sales cycle. 

Related Post: Is Your Online Brand Aligned With Your Personal Brand? ➢


S.M.A.R.T Goals – Specific. Measurable. Attainable. Relevant. Timely 

Specific – is your goal specific? E.g., I will increase my website traffic by 20% from 5,244 to 6,292.8 visitors per month by April 1st, 2019  by increasing my blog frequency from 2 times per week to 4 times per week 

Measurable – is your goal measurable? E.g., I will generate 12 new client leads worth a total of $1.8 million in potential opportunity revenue by April 1st, 2019 

Attainable – is your goal achievableE.g., I will grow my new clients leads by 20% from 10 worth $1.5 million to 12 worth a total of $1.8 million in potential revenue opportunity 

Relevant – Is your goal relevant? E.g., My goal of increasing my web traffic by 20% this quarter to 6,292 visitors will allow me to reach my overall goal of increasing my total new client leads and revenue opportunity by 40% year over year 

Timely – Is your goal timelyE.g., My goal is to improve our website traffic by 5% every month in quarter 1, which will lead to a 15% increase by April 1st, 2019. 

Related Post: Visual Content Can Boost Your Lead Conversions – But How? ➢


In other words, don’t underestimate the effort and attention needed to provide quality content that sticks. No matter the size of the team, content is never a quick fix, it’s an investment in the long term success of your business. Start small, and find a point you feel you can replicate your efforts and continue to build upon that. It’s ok to have your goal be one piece of content each Quarter, or even one piece of content Bi-Annually. The key takeaway is to start somewhere and allow that following to build. 

Parqa provides full-ranging content marketing services based on your S.M.A.R.T. goals that allow you to communicate your brand and expertise without adding unreasonable responsibility to your staff. If you want to discuss how you can pivot your marketing efforts to maintain and grow within your industry, reach out to Parqa today! 

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How Recruiters Can Build Trust Through Content Marketing

As I mentioned in part one, building trust is your number one job; everything else is noise. You can be the smartest person in the world or the world’s greatest athlete, but if you don’t have trust, you don’t have anything.

It’s no different when it comes to marketing. Part of marketing’s role is to make noise and attract people’s attention. But that’s where most people’s understanding of marketing ends. This blog is about the other side of marketing, the side that builds goodwill and trust with your customers. It’s about marketing that will enable you to build long-term enduring relationships with your customers.

Related Post: Rank on Google and Bank with Content Marketing ➢

How To Win Friends and Influence People (with Content)

I remember the first time I read Dale Carnegie’s “How to Win Friends and Influence People,” it was such an eye-opening experience for me. I was in the middle of my undergrad degree in business and decided to work on my people skills. It wasn’t long before I found myself volunteering, teaching classes, and dedicating myself to a life of servitude.

In many ways, the best way to understand content marketing is to understand the concepts of Dale Carnegie’s book. Even though it was first published in 1936, its message is as relevant as ever. What Carnegie understood about business wasn’t a secret recipe that you can implement in 5 easy steps–he didn’t have a checklist for building lasting relationships, he simply understood that business was about relationships, and relationships were about trust.

As I said in part one of this feature, establishing trust is arguably the most important objective of any business. One of the most cost-effective and scalable ways to establish trust with your audience is to create quality content. Not only does quality content help businesses establish trust through branding, but it also helps with positioning, thought leadership, and converting leads into sales.

Related Post: Content Marketing: Your 3-Step Recipe for Lead Generation ➢

Content Influences People and Their Purchasing Decisions

According to a recent survey, 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016) This means that businesses who aren’t providing the right content are losing out on half of their sales. Due to the ubiquity of the internet, buyers are more informed than ever, and the buyer’s journey has completely transformed—which means that businesses are investing more than ever in creating quality content.

Winning friends and influencing people is all about trust, and by creating content for every stage of the buyer‘s journey, businesses can establish trust, build credibility, and forge lasting partnerships with their customers. Using the methods we’ve covered in both parts of this blog, you can not only build trust with your customers but also spur them into action with your content.

Parqa provides full-ranging content marketing services that allow you to communicate your brand and expertise without adding unreasonable responsibility to your staff. If you want to discuss how you can pivot your marketing efforts to maintain and grow within your industry, reach out to Parqa today!

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