Archives for Content Marketing Strategy

The Importance of Voice in Your Recruiting Efforts

Remember the last time you got a phone call from a robo-caller? It may be using the correct words and grammar, but you can tell right away that it isn’t human. When you hear the voice, it’s obvious that something is off and that clouds the message.  Every writer has a voice. Even if you don’t take the time to develop it, your writing will have a certain tone and style. Just like you can recognize a friend by the way that you talk, you can recognize similar patterns in someone’s writing.   Using the right voice is important for narration in fiction writing, but it’s just as important
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The Importance of Building Trust With Your Audience

Trust is the glue that binds us together. It’s the foundation on which human interaction is built. Without trust, we would be stuck relying on ourselves for survival–I don’t know about you, but I wouldn’t be able to survive on my own. For most people, everyday interactions, like texting a friend, or buying something at the store, are modern-day miracles. Related Post: Is Your Online Brand Aligned With Your Personal Brand? ➢ “Brands are all about trust. That trust is built in drops and lost in buckets” – Kevin Plank, Under Amour CEO There is a great essay called I, Pencil, and I encourage
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5 Benefits to Using AI in the Recruiting Industry

One of the biggest ongoing challenges a recruiter faces is seeking out qualified talent day after day. Luckily, with the rise in technology, attracting top talent just got even easier. How? The answer is artificial intelligence. AI is rapidly becoming more commonly used by recruiting firms, as it makes their job more efficient and less stressful.   So, what are the benefits of using AI in the Recruiting Industry? Continue reading to find out.     Time Saver  Time management is crucial in the life of a recruiter. The last thing a recruiter needs is to spend extra time on tedious tasks such as scheduling interviews, screening applicants, and ensuring the needs of
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Content is King: How To Build Your Credibility With Content Marketing

As a recruiter, your tenacious, go-getter mindset serves you well. It’s the valuable trait that fuels you when you’re putting in the work to identify the best talent, and when you’re building positive and lasting relationships with clients. When you’re creating and implementing your firm’s content marketing strategies to grow your business, it’s important to tap into that same committed work ethic. With content marketing, it’s imperative that you remain committed to generating content, patient in evaluating results, and aware of the various, and sometimes unquantifiable, ways that content is affecting your business. Related Post: Content Marketing: Your 3-Step Recipe
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How to Generate Quality Blog Topics as a Recruiter

Now more than ever, blogging is the key to successful content marketing. Neglecting to post blogs can hurt your brand and your business’s chance of being seen. As a recruiter, consistently generating fresh blog content brings potential clients and candidates to your site. The main challenge is while you’re busy making placements, it’s hard to find time to brainstorm intriguing topic ideas, let alone write quality blogs. After reading this blog, you will have the skills and tools you need to master the process of generating excellent blog topics, even on a tight schedule. Related Post: Why Recruiters Should Target
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