Archives for Branding

Content is King: How To Build Your Credibility With Content Marketing

As a recruiter, your tenacious, go-getter mindset serves you well. It’s the valuable trait that fuels you when you’re putting in the work to identify the best talent, and when you’re building positive and lasting relationships with clients. When you’re creating and implementing your firm’s content marketing strategies to grow your business, it’s important to tap into that same committed work ethic. With content marketing, it’s imperative that you remain committed to generating content, patient in evaluating results, and aware of the various, and sometimes unquantifiable, ways that content is affecting your business. Related Post: Content Marketing: Your 3-Step Recipe
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Is Your Online Brand Aligned with Your Personal Brand?

There is no doubt that a recruiter’s reputation plays a significant role in landing a search. There are thousands and thousands of small recruiting firms in the United States that have built their companies one handshake at a time. Hopefully, as their reputation in a given market grows so does their business.  While the need to create a trusted partnership with a potential client will never go away, the market is changing, and recruiters in companies both large and small need to develop their brand online. Related Post 5 Ways To Ramp Up Your Personal Branding On LinkedIn ➢ Your Personal
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Webinar: Growing Your Personal Brand on LinkedIn for Recruiters

August 14, 2018 – Parqa’s Founder, Tony Sorensen shares exactly how he and Versique Search & Consulting went from 0 to 20,000+ followers on LinkedIn, and how you can too. This is a can’t miss webinar for staffing firm owners and recruiters, both new and experienced! In the webinar, we discuss: How employer branding impacts your ability to attract top talent A simple trick to make your bio jump off the page How to position your firm and build your brand’s story Watch the recording here We discuss the next steps from sourcing clients, putting your skillsets to the top of the
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How To Build Your Brand Through Digital Marketing

The word branding gets thrown around a lot in the business world, but what does it actually mean in the age of digital marketing? The goal of branding is to help your company establish its position in the marketplace for the long-term. It’s the way you give meaning to your products and services by creating a uniqueness in your clients (and potential clients’) minds. Branding is strategic—whereas marketing is tactical. Marketing contributes to your brand but the truth is, your brand is bigger than any one particular marketing or sales effort. The question is no longer: “Should we be doing
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