Archives for Brand Credibility

The Importance of Voice in Your Recruiting Efforts

Remember the last time you got a phone call from a robo-caller? It may be using the correct words and grammar, but you can tell right away that it isn’t human. When you hear the voice, it’s obvious that something is off and that clouds the message.  Every writer has a voice. Even if you don’t take the time to develop it, your writing will have a certain tone and style. Just like you can recognize a friend by the way that you talk, you can recognize similar patterns in someone’s writing.   Using the right voice is important for narration in fiction writing, but it’s just as important
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Jared Hummel Promoted to Chief Operating Officer

Minneapolis, Minn. – January 18th, 2019 – Parqa, a digital marketing agency that serves recruiting and staffing firms throughout North America, has promoted Jared Hummel to be the company’s first-ever Chief Operating Officer.  This role was created to provide strategic direction, build scalable systems, and develop partnerships with industry leaders as it continues its rapid growth in the market. Parqa was started three years ago and transitioned in 2018 to focus its efforts on the staffing and recruiting market, subsequently growing by over 40%.  Parqa is the sister company to Versique Search & Consulting and will continue to use its
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