Archives for Blogging Strategy

How to Determine if Your Blog Writing is Working

In order to stay relevant in your industry, you need to be blogging. And not just blogging for the sake of blogging – but having a true content strategy. A content strategy starts with determining a buyer persona, developing pain points, and writing keyword-based blogs around these pain points. So, if you’ve gone through each of these steps, and you still aren’t sure what the point of blogging is – now what?    When we want to determine what the traffic is doing on our blogs, we examine a few metrics. These include how many views are getting received on the blog,
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