Today, reaching candidates goes far beyond calls and emails. To stay on top of the best talent, staffing and recruiting firms need to harness the power of engagement through social media. Effective use of social networks is about more than occasional postings and connecting with people, you need a precise and strategic approach. Wide-reaching, metrics-driven social media campaigns allow your firm to reach many candidates and clients, while also building a robust online presence and digital brand. Make sure your firm is top of mind by leveraging custom-built social media solutions.
Is your staffing or recruiting firm’s website your only online presence?
Successful digital marketing relies on brand credibility and online visibility. While an optimized website is an excellent foundation for your firm’s digital brand, social media is the next step in that journey. Just as you expand your personal reach by building a professional network, social media enables your firm to establish itself as a credible source and permits potential clients and candidates to engage with your brand. When supported with targeted objectives and optimized content, active social media management can elevate your brand’s position as a thought leader and industry leader.
The ability to reach clients and candidates where they spend their online time is a huge advantage. Leveraging a strong social media presence can cut through the noise and ensure that your firm is a preferred contact for staffing and recruiting challenges.
When building your social media strategy, it’s vital to know who you are precisely trying to reach and where they spend their time online. You know your clients and candidates better than anyone. Our team taps into your expertise to pinpoint the outlet that will have the most significant effect in building your digital brand. We make sure that your network knows your firm’s history and mission; building the foundation for lasting partnerships and adding a direct line of communication with your firm.
A strong social media presence requires ongoing and consistent action to maintain your digital brand. Our team takes on the leg work of building and executing effective social media campaigns. Once we get to know your firm, its history, and its goals, we build a custom social media solution, targeting the specific platforms your ideal partners spend their time on. We employ a mix of optimized content and thought leadership to solidify your firm’s credibility and online visibility.
Even if your network isn’t seeing the content you publish on social media as it happens, it’s still an important way for potential clients and candidates to find your firm online. Building a strong foundation of relevant industry content and thought leadership creates a valuable resource for your audience that they can reference at any time. When they need to contact you, rather than fill out a contact form on your website, social media allows for a direct line to your team.
When we design your social media program, we consider your team’s expertise, and your unique needs to build the right solution for you. Parqa was created in the staffing and recruiting industry, so we understand the challenges that your firm faces. Let our team leverage your knowledge and experience to create and execute a far-reaching social media strategy.
Our social media campaigns are built specifically for each client and their unique needs, audience, and industry. We don’t create pre-made packages to reuse with each client. Our team of experts takes the time to immerse themselves in your firm to truly understand your goals and help drive success.