When prospective clients arrive at your site, they’re greeted by content that communicates your firm’s value to them. Content also fuels the social media messages you craft to build brand credibility and the ads you deploy to generate leads. Once you’ve captured those leads, content is what propels the email campaigns that nurture them along the sales process. When search engines are crawling your website to determine your ranking, content is the element they are evaluating the most. Without great content, your digital marketing efforts will die on the vine.
Is your staffing or recruiting firm pumping out enough content to feed your digital marketing strategy?
The foundation of great content is valuable information. When a person comes across a piece of content, they’re doing so with a specific question they need answered or a problem they need solved. As a staffing or recruiting firm owner, you have all those answers and provide those solutions, you need to draw it out of your brain and communicate it to your market.
But of course, it’s not that easy. In the fast-paced world of staffing and recruiting, time is a luxury—and writing impactful content takes up a large chunk of your precious time.
Unlike digital marketing agencies that apply the same cookie-cutter content strategy to all of their clients—regardless of industry—we create content strategies that are custom built for your staffing and recruiting firm.
You can’t ensure that a candidate you place will fit with an organization if you don’t spend time getting to know the organization first, right? You need to learn about their company history, culture, vision, and environment to determine if a candidate is a long-term fit. As a digital marketing agency that was born in a recruiting firm, we take the same approach when creating your content marketing strategy.
Our content engagements start with our team absorbing your industry knowledge and experience. Then, we inject your unique thought leadership and insight into the content we create. This process enables your firm to deliver impactful content to your audience, without dedicating your invaluable time to creating it yourself.
No two staffing and recruiting firms are the same, which is why each content strategy we construct is custom-built for the company we’re working with. Whether your firm is new to the concept of content marketing, have an in-house resource currently handling your content, or have outsourced to freelancers or agencies in the past, our team works with you to determine the best approach for your company.
Depending on your firm’s goals, our team can develop a broad range of content.