When companies have business challenges, especially the new generation of business leaders, they turn to Google for solutions. If your website is not optimized to attract the attention of search engines and users alike, your firm will lose out on valuable new business to competitors. At Parqa Marketing, we deliver digital marketing services to staffing and recruiting firms to increase their online visibility and create more business opportunities.
How can your firm rank higher on search engines? What are the pivotal keywords and phrases that your target audiences are using when seeking staffing and recruiting solutions? From on-page optimization to back-end technical SEO, Parqa has the experience and expertise to elevate your firm above your competition on search engines. Our SEO services include:
Your website is not the only place where your target audience will search for staffing and recruiting solutions. They’ll also check social media—especially LinkedIn. By regularly posting content on your firm’s social media profiles, you can both increase your online visibility and showcase your brand credibility. Parqa’s social media management solutions include:
A search engines primary mission is to deliver relevant content to its users. If your firm is not publishing relevant content that provides value to your target audience, your website’s search rankings will suffer the consequences. At Parqa we utilize our wealth of staffing and recruiting experience to create content strategies that resonate both with your audience and search engines. Our content marketing solutions include:
If your firm is not visible online, your experience and expertise are meaningless. Here is a real-life example of how a top-notch staffing company lost out on a massive opportunity because of their lack of online visibility.
There was a high-volume staffing firm that enjoyed an incredible reputation for their ability to quickly fill jobs. When their company first had their website done, they were primarily staffing for clerical positions. Therefore, their website’s practice area pages reflected working in this vertical. As their reputation spread and their firm grew, they neglected to update their website to demonstrate that they also filled roles in other environments such as manufacturing, assembly and warehouse. The Company had previously staffed admin roles for a large craft brewing manufacturer and one day a couple of years into their relationship the Owner of the staffing firm asked the manufacturer why they didn’t use them for staffing warehouse and other positions. The answer, “We heard about your reputation and wanted to work with you to fill multiple different roles, but your website didn’t mention anything about filling manufacturing or warehouse role’s so we just chose to use you for clerical.”
Don’t let the content on your website prevent you from growing your business.