Lead
Generation

Capture and Nurture

At the end of the day, your staffing or recruiting firm can’t grow without a steady supply of leads in your sales funnel. At Parqa, we create digital marketing campaigns that cover the full scope of lead generation—from targeting client prospects all the way through nurturing your network of clients and candidates to ensure they’re engaged. By automating your lead generation with Parqa, you’ll improve your internal efficiency.

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Lead
Generation

Pay Per Click
Email Management
Marketing Automation
Parqa - Solutions - Pay Per Click
Pay Per Click

The goal of all marketing efforts is to generate leads for your firm. Few tactics spur lead generation as
quickly as a strategic PPC campaign. PPC allows your firm to pay to jump to the top of a search query and place advertisements strategically in social feeds. The benefits of a PPC campaign include:

  • Gain credibility when you show up first in a search
  • Attract client and candidate leads to submit information to you
  • Directly target ready-to-buy clients at the bottom of the funnel
  • Comprehensive metric analysis to optimize your budget

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Parqa - Solutions - Email Management
Email Marketing

Is your firm actively nurturing the clients in your CRM and the candidates in your ATS? If you are not top of mind for clients when they are ready to buy, you’re missing out. If you can’t keep hundreds or thousands of candidates informed, they are going elsewhere. Our email marketing service includes:

  • Build and manage your email contact database
  • Segment your lists to provide the right content at the right time
  • Write content and design images that speak to your audience
  • Create campaigns that lead to conversions

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Marketing Automation

Automating internal communication processes will allow your business to scale. In today’s market you
need to nurture new leads and your current clients & candidates. Business is happening too fast and
internal employees are becoming more and more inefficient trying to keep up. Marketing automation enables your firm to:

  • Nurture your current relationships at a much higher frequency
  • Be top of mind when a potential client or candidate is ready to make a decision
  • Save hundreds of hours per employee in inefficient labor
  • Monitor and measure all of your marketing activities

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WHY BRAND CREDIBILITY MATTERS:
A CLIENT STORY

There are a lot of ups and downs in the staffing and recruiting industries. One quarter your firm can be overwhelmed with interest from leads, and the next quarter your sales team can be twiddling their thumbs. With digital marketing campaigns that monitor lead generation, you can manage lead generation to keep your firm engaged in new business year-round.

In 2016, a search firm partnered with Parqa with the goal of driving new leads. After learning about their firm, we put together a strategy that included a blend of SEO, PPC, content marketing, website design, and social media management.

The results?

Averaged 10+ leads a month for the last 4 years


The partnership we’ve enjoyed with this client is a perfect demonstration of how beneficial agile, long-term strategies can be for lead generation.

CASE STUDIES

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Global Leader in Solids Processing Systems & Equipment Felt Their Paid Efforts Were Becoming Stagnant

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Midwest Executive Recruiting Firm Launches Salary Guides to Attract New Candidates to Their Nationwide Recruiting Practice Area

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Midwest Executive Recruiting Firm Launches Salary Guides to Provide Thought Leadership Touch Points to Potential, Current, and Past Clients

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INTRODUCE YOURSELF
TO PARQA WITH A FREE

LEAD GENERATION CONSULTATION

In a 30-minute discovery call, we’ll walk you through our process of improving your marketing efforts and helping you achieve your business goals. The consultation will cover:

  • An analysis of your website & social profiles
  • Status of your current lead generation efforts
  • Suggestions for improvement