At the end of the day, your staffing or recruiting firm can’t grow without a steady supply of leads in your sales funnel. At Parqa, we create digital marketing campaigns that cover the full scope of lead generation—from targeting client prospects all the way through nurturing your network of clients and candidates to ensure they’re engaged. By automating your lead generation with Parqa, you’ll improve your internal efficiency.
The goal of all marketing efforts is to generate leads for your firm. Few tactics spur lead generation as
quickly as a strategic PPC campaign. PPC allows your firm to pay to jump to the top of a search query and place advertisements strategically in social feeds. The benefits of a PPC campaign include:
Is your firm actively nurturing the clients in your CRM and the candidates in your ATS? If you are not top of mind for clients when they are ready to buy, you’re missing out. If you can’t keep hundreds or thousands of candidates informed, they are going elsewhere. Our email marketing service includes:
Automating internal communication processes will allow your business to scale. In today’s market you
need to nurture new leads and your current clients & candidates. Business is happening too fast and
internal employees are becoming more and more inefficient trying to keep up. Marketing automation enables your firm to:
There are a lot of ups and downs in the staffing and recruiting industries. One quarter your firm can be overwhelmed with interest from leads, and the next quarter your sales team can be twiddling their thumbs. With digital marketing campaigns that monitor lead generation, you can manage lead generation to keep your firm engaged in new business year-round.
In 2016, a search firm partnered with Parqa with the goal of driving new leads. After learning about their firm, we put together a strategy that included a blend of SEO, PPC, content marketing, website design, and social media management.
Averaged 10+ leads a month for the last 4 years
The partnership we’ve enjoyed with this client is a perfect demonstration of how beneficial agile, long-term strategies can be for lead generation.