Capture and Nurture

At the end of the day, your staffing or recruiting firm can’t grow without a steady supply of leads in your sales funnel. At Parqa, we create digital marketing campaigns that cover the full scope of lead generation—from targeting client prospects all the way through nurturing your network of clients and candidates to ensure they’re engaged. By automating your lead generation with Parqa, you’ll improve your internal efficiency.

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Pay Per Click
Email Management
Marketing Automation
Parqa - Solutions - Pay Per Click
Pay Per Click

The goal of all marketing efforts is to generate leads for your firm. Few tactics spur lead generation as
quickly as a strategic PPC campaign. PPC allows your firm to pay to jump to the top of a search query and place advertisements strategically in social feeds. The benefits of a PPC campaign include:

  • Gain Credibility By Ranking First on Search Engines
  • Attract Client and Candidate Leads
  • Directly Target Ready-to-Buy Clients at the Bottom of the Funnel
  • Comprehensive Metric Analysis to Optimize Your Budget

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Parqa - Solutions - Email Management
Email Marketing

Is your firm actively nurturing the clients in your CRM and the candidates in your ATS? If you are not top of mind for clients when they are ready to buy, you’re missing out. If you can’t keep hundreds or thousands of candidates informed, they are going elsewhere. Our email marketing service includes:

  • Build and Manage Your Email Contact Database
  • Segment Your Lists to Provide the Right Content at the Right Time
  • Write Content and Design Images that Speak to Your Audience
  • Create Campaigns that Lead to Conversions

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Marketing Automation

Automating internal communication processes will allow your business to scale. In today’s market you
need to nurture new leads and your current clients & candidates. Business is happening too fast and
internal employees are becoming more and more inefficient trying to keep up. Marketing automation enables your firm to:

  • Nurture Your Current Relationships at a Much Higher Frequency
  • Be Top of Mind When a Potential Client or Candidate Is Ready to Make a Decision
  • Save Hundreds of Hours per Employee in Inefficient Labor
  • Monitor and Measure All of Your Marketing Activities

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There are a lot of ups and downs in the staffing and recruiting industries. One quarter your firm can be overwhelmed with interest from leads, and the next quarter your sales team can be twiddling their thumbs. With digital marketing campaigns that monitor lead generation, you can manage lead generation to keep your firm engaged in new business year-round.

In 2016, a search firm partnered with Parqa with the goal of driving new leads. After learning about their firm, we put together a strategy that included a blend of SEO, PPC, content marketing, website design, and social media management.

The results?

Averaged 10+ leads a month for the last 4 years

The partnership we’ve enjoyed with this client is a perfect demonstration of how beneficial agile, long-term strategies can be for lead generation.


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Building Relationships, Brand Transformation, & Growing Business


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Comprehensive Pay Per Click program increases online visibility for high volume staffing agency focused on skilled and semi-skilled positions in historically high turnover industries


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Branded social media campaign highlights culture with engaging content to attract over 450 candidate leads




In a 30-minute discovery call, we’ll walk you through our process of improving your marketing efforts and helping you achieve your business goals. The consultation will cover:

  • An analysis of your website & social profiles
  • Status of your current lead generation efforts
  • Suggestions for improvement