Candidate
Marketing

Parqa Brings Your Database to Life

The demand for talent is at an all-time high, and staffing firms know better than anyone that the competition between employers is fierce. That’s why leaders in this industry are making moves to optimize their hiring process for a better candidate experience. It’s not just about locating new talent on the market, but also tapping into your current database and delivering the right message to the right candidate at the most opportune time—and staffing firms that get it right now will reap the benefits against their competitors for decades to come.

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Strategic content and automation enablement are the foundation of a winning candidate experience.

How Parqa Can Help

Our proven process was built with one purpose in mind: to deliver measurable impact to your business. We do that by approaching the candidate experience strategically and systematically – though it’s never a linear approach. Here’s what it looks like.

Our Candidate Marketing Solution Set

At Parqa, we drive more qualified candidates to your recruiting team by leveraging technology and performance marketing strategies. Depending on your firm’s needs, we can offer the following candidate marketing services to keep you ahead of your competition.

STRATEGY:
  • Candidate Experience Tech Stack Strategy
  • Candidate Journey Strategy
  • Candidate Touchpoint Strategy
  • Business Measurement Strategy
EXECUTION:
  • Marketing Technology Infrastructure
  • Data Infrastructure Design
  • Marketing Automation Configuration
  • Marketing Impact Measurement
  • Custom Job Boards
  • Content Generation
  • Web Design
  • Paid Media
  • Social Media
  • SEO
The Candidate Experience

Is at the Heart of Your ROI

The right approach to candidate marketing goes far beyond a talent acquisition strategy. It enhances recruiter efficiency, drives revenue, gives your team more at-bats, and ultimately leads to better team performance and business results. The future of the staffing industry will be defined by creating great digital experiences. Are you ready to meet the moment?