Your staffing firm’s social profiles, and the profiles of your employees, have a direct impact on your brand. If your company Facebook page is not consistent with your LinkedIn, or your employees have different versions of your logo splashed across their social channels, your firm will come off as sloppy to your audience of clients and candidates, who will closely examine your social profiles when researching who they want to partner with. At Parqa, we align the branding across all of your social profiles.
Are your social profiles enhancing or diminishing your brand?
74% of people make buying decisions based on a brand’s social media. The potential for staffing and recruiting firms to attract clients and candidates through social media is enormous, yet often entirely underutilized. By partnering with the industry experts at Parqa for your social profiles, your staffing firm can gain a competitive advantage over your competition, and stick out to your audience.
Your social media channels are popular destination for your potential customers to learn more about you—second only to your website. However, your social channels can go beyond the limitations of your website and engage with your community to build authentic relationships.
At Parqa, we solve marketing issues through strategic solutions, not cookie-cutter, short-term fixes. No two recruiting or staffing firms are the same, which is why each social optimization strategy we construct is custom-built for the company we’re working with. Whether your firm is active on social, limited to LinkedIn, or new to the concept of social media marketing, we have a team of experts up for the job.
Lacking brand consistency across your social profiles can quickly erode the brand reputation you’ve worked so hard to build. Get in touch with us today to learn how Parqa can align the branding of your social profiles to ensure your audience see’s the best version of your firm.