When a potential client visits your website and social media pages, what will they see? Will the content they find positively convey your firm’s brand credibility? Or will it dissuade visitors from considering your firm as a solution to their hiring challenges?
Your website is the backbone of your firm’s online presence. How credible your firm comes across online plays a pivotal role in the modern buyer’s decision. We can improve your brand credibility through the following solutions:
Social media provides your brand with the opportunity to communicate directly to your target audience authentically. Broadcast your firm’s unique story and values, so your audience can learn who you are—beyond the services you sell. Solutions include:
It doesn’t matter how skilled of a recruiter you are; your brand credibility can cost you. Here is a real-life example of how an excellent recruiter lost a deal because of his lack of an online presence.
The story starts with a well-established, Pinnacle Society Member recruiting leader receiving a call from a CEO he had placed years prior. The CEO was retiring and looking for help to find his replacement. The previous experience this CEO had with this stellar recruiter was phenomenal, and the CEO referred him to the Board of Directors. Soon after, this recruiter received a call from the CEO informing him that the Board of Directors chose to work with a different recruiter. Why? Because they could not learn more about him online.
Can you afford not to land a CEO search?
On paper, ten years ago, this would have been a slam dunk.